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Publicis Groupe Strengthens its Leadership in Digital and Integrated Healthcare Communications in Italy
Date:10/11/2007

Acquisitions of Healthware SpA and Multimedia Healthcare Communication

PARIS, October 11 /PRNewswire-FirstCall/ -- Publicis Groupe (NYSE: PUB) has announced today two key acquisitions designed to reinforce its offer in digital and healthcare communication services. These targeted acquisitions aim at strengthening Publicis Groupe's leadership in both areas on the Italian market.

- Healthware SpA, (Salerno), a highly innovative agency, specialized in digital communications programs for the healthcare industry,

- Multimedia Healthcare Communication S.r.l. (Milan), leading independent market development and public relations agency.

These two acquisitions consolidate the position of Publicis Healthcare Communications Group (PHCG), as a leader in healthcare communications, both globally and in Italy. PHCG now employs 90 healthcare communications experts in Italy, through specialized units covering the different market segments: Saatchi & Saatchi Healthcare, Saatchi & Saatchi Consumer Health, Medicus, Discovery and, now, Healthware and Multimedia Healthcare Communication.

Healthware SpA was founded in 1996, and delivers a complete range of integrated digital communication services to clients across European and U.S. markets. Healthware's innovative healthcare communication offer includes healthcare portals, search engine marketing, health informatics, learning management systems, CRM programs and e-detailing. Combining innovative technological solutions with an integrated marketing approach, Healthware provides its clients with responses adapted to meeting increasingly complex client needs. The agency has a long history of fruitful collaboration with PHCG, and the complementary nature of its serv
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