Navigation Links
Publicis Groupe Strengthens its Leadership in Digital and Integrated Healthcare Communications in Italy

Acquisitions of Healthware SpA and Multimedia Healthcare Communication

PARIS, October 11 /PRNewswire-FirstCall/ -- Publicis Groupe (NYSE: PUB) has announced today two key acquisitions designed to reinforce its offer in digital and healthcare communication services. These targeted acquisitions aim at strengthening Publicis Groupe's leadership in both areas on the Italian market.

- Healthware SpA, (Salerno), a highly innovative agency, specialized in digital communications programs for the healthcare industry,

- Multimedia Healthcare Communication S.r.l. (Milan), leading independent market development and public relations agency.

These two acquisitions consolidate the position of Publicis Healthcare Communications Group (PHCG), as a leader in healthcare communications, both globally and in Italy. PHCG now employs 90 healthcare communications experts in Italy, through specialized units covering the different market segments: Saatchi & Saatchi Healthcare, Saatchi & Saatchi Consumer Health, Medicus, Discovery and, now, Healthware and Multimedia Healthcare Communication.

Healthware SpA was founded in 1996, and delivers a complete range of integrated digital communication services to clients across European and U.S. markets. Healthware's innovative healthcare communication offer includes healthcare portals, search engine marketing, health informatics, learning management systems, CRM programs and e-detailing. Combining innovative technological solutions with an integrated marketing approach, Healthware provides its clients with responses adapted to meeting increasingly complex client needs. The agency has a long history of fruitful collaboration with PHCG, and the complementary nature of its services has already contributed to numerous successes.

Multimedia Healthcare Communication is distinguished by its singular focus on the healthcare market and its ability to integrate medical education, event management and media relations. The company's specialized knowledge and experience in healthcare provides clients with a competitive edge in meeting marketing objectives. Multimedia services a wide array of leading clients including Procter & Gamble, AstraZeneca and sanofi-aventis.

Both Healthware and Multimedia will remain separate units with their own identities within PHCG. Healthware will continue to be led by Roberto Ascione, and Multimedia Healthcare Communication will be led by Simona Bossi. Both will now report to Leonardo Vinci, President of PHCG Italy.

"Healthware and Multimedia are both very synergistic acquisitions for PHCG. Healthware has proven to be a great strategic partner and a wealth of knowledge in digital, as we've seen in their collaboration with Saatchi & Saatchi Italy" said Nick Colucci, Chief Executive Officer of PHCG. "Multimedia brings an unparalleled communications advantage to our PHCG Italy operations, allowing us to pool together our communication channel expertise with our knowledge of healthcare professionals and products, to optimize our clients' communication programs."

About Healthware SpA

Leading performer in innovation and technology, Healthware is an e-health company specialized in the healthcare communications business with a strong e-health and information technology focus. Founded in Italy in 1996, Healthware employs nearly 50 professionals. Mixing research and development with consulting services and software production, Healthware develops integrated projects as well as products and solutions aiming to improve communication on healthcare matters. Products cover a wide range of needs including: Electronic Health Record (EHR) and Clinical Information Systems; Health Networks, HCP Community, Telemedicine; Solutions for interactive communication, e-business, e-marketing, e-detailing, e-CRM, CME and e-learning, e-science, on-line disease management; Web-sites, portals, as well as Internet/Intranet solutions for Hospitals, Scientific Societies and Health Institutions, as well as CME and Training.

Web site:

About Multimedia Healthcare Communications S.r.l.

Multimedia is a PR and advertising planning agency with a structure of 15 healthcare-devoted professionals. The agency offers services to pharmaceutical companies and other institutions, and is specialized in PR, Media Relations, education campaigns, advertising planning and other activities in the healthcare communications field.

Web site:

About Publicis Healthcare Communications Group

Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments.

Web site:

About Publicis Groupe

Publicis Groupe (Euronext Paris: FR0000130577) is the world's fourth largest communications group, as well as world's second largest media counsel and buying group. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.

The Groupe's communication activities cover advertising, through three autonomous global advertising networks: Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media consultancy and buying through two worldwide networks ZenithOptimedia and Starcom MediaVest Group; interactive and digital marketing, marketing services and specialized communications including direct marketing, public relations, corporate and financial communications, event communications, multicultural and with a worldwide leadership in healthcare communications.

Web site:


Publicis Groupe:

Eve Magnant, Corporate Communications, +33-(0)1-44-43-70-25

Martine Hue, Investor Relations, +33-(0)1-44-43-65-00

Publicis Healthcare Communications Group:

Amanda Mitchell, Corporate Communications, +1-212-468-3180

Multimedia Healthcare Communications S.r.l:

Elisabetta Calboli, External Relations, +39-(0)2-777-111-27

Healthware SpA

Antonietta Pannella, Corporate Communications, +39-(0)89-3061442

SOURCE Publicis Groupe Services
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Magnesium In Diet Strengthens Bones
2. MSU Research Strengthens Link Between Smoking, Pancreatic Cancer
3. Need For Social Churning Emphasized In CMC Meet On ‘Leadership In Healthcare
4. India needs dental health leadership, says expert
5. US Needs to Show Leadership in Cutting Emissions: Schwarzenegger
6. Oracle Corp. to help build worlds first "Digital Hospital"
7. Digital mammography proves effective
8. Digital Mammogram For Detection Of Breast Cancer In Women With Dense Breasts
9. Research into Blindness Cure Goes Digital
10. Digitalis Could Be Safe In Diastolic Heart Failure
11. MDCT Compared to Digital Radiography in Orthopedic Patients
Post Your Comments:
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet supplements owned by ... to enhance the health of felines. The formula is all-natural and is made from ... the PawPaws Cat Kidney Support Supplement Soft Chews are Astragalus Root Extract ...
(Date:6/26/2016)... ... June 26, 2016 , ... Many women are ... with endometriosis. These women need a treatment plan to not only alleviate symptoms ... can help for preservation of fertility and ultimately achieving a pregnancy. The specialists ...
(Date:6/25/2016)... ... 25, 2016 , ... Austin residents seeking Mohs surgery services, can now turn ... to Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization ... selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction ...
(Date:6/25/2016)... , ... June 25, 2016 , ... "With 30 hand-drawn ... specific project," said Christina Austin - CEO of Pixel Film Studios. , ProHand ... all within Final Cut Pro X . Simply select a ProHand generator and ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, ... and his M.D from the David Geffen School of Medicine at UCLA. He trained ... Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... -- Research and Markets has announced the addition ... - Forecast to 2022" report to their offering. ... to date financial data derived from varied research sources to ... potential impact on the market during the next five years, ... of sub markets, regional and country level analysis. The report ...
(Date:6/23/2016)... , June 23, 2016 Bracket , ... launch its next generation clinical outcomes platform, Bracket eCOA (SM) ... held on June 26 – 30, 2016 in ... first electronic Clinical Outcome Assessment product of its kind to ... #715. Bracket eCOA 6.0 is a flexible platform ...
(Date:6/23/2016)... and BOGOTA, Colombia , June 23, 2016  Astellas today announced the establishment of Astellas ... Brasil as the company,s second affiliate in Latin America . ... ... of Astellas Farma Colombia ... ...
Breaking Medicine Technology: