PARIS, June 30 /PRNewswire-FirstCall/ -- The 56th annual Cannes Lions International Festival has ended on a very positive note for Publicis Groupe. For the third year in a row, the Groupe is ranked the second most creative groupe with wins of an impressive 101 Lions. Publicis Groupe ranked second after Omnicom in terms of number of prizes, and before WPP.
Publicis Groupe agencies took 1 Grand Prix (Promo), 21 Gold, 25 Silver, and 46 Bronze Lions in total. The Groupe's creative talent was recognized in all catagories, particularly in Film (16 Lions), Titanium & Integrated (2 Lions), Press (9 Lions), Outdoor (14 Lions), Cyber (8 Lions), Promo (8 Lions), Radio (4 Lions), Media (18 Lions), Direct (5 Lions), PR (7 Lions) and Design (10 Lions). Leo Burnett was the Groupe's most awarded network with 33 Lions, but there were also strong showings for Saatchi & Saatchi with 25 Lions, and for Publicis with 22 Lions (including 4 Lions for Duval Guillaume and 4 Lions for Marcel). Both Fallon and BBH won an impressive 2 and 9 Lions respectively. VivaKi recorded 9 Lions, 7 Lions for Starcom MediaVest Group and 2 Lions for Zenith Optimedia.The juries also rewarded the creative talent of MS&L with 1 Lion.
Leo Burnett scooped the third place position in the network of the year category.
Publicis Groupe is also recognized on the international scene as the most creative group in France thanks to the impressive performance of Publicis France. Marcel was the most awarded French agency. The agency won the only Gold Lion in Film and three Lions in Outdoor. Publicis Net was the most awarded French digital agency and won the only Gold Lion in Cyber.
In addition, Publicis Groupe Young Talents were recognized with 9 Young Lions.
Maurice Levy, Chairman & CEO of Publicis Groupe, welcomed the news: << Publicis Groupe is extremely proud for its employees and its clients. These results attest to the creative quality of the Groupe. Ranked the number one group in creative performance since 2004 by The Gunn Report and the second most awarded group at the Cannes Festival since 2007, Publicis Groupe is recognized by its peers for its creative talent and by its clients for its brand image and performances' contribution.>>
All the winning creative is available at: http://www.publicisgroupe.com
About Publicis Groupe
Publicis Groupe [Euronext Paris: FR0000130577] is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media agency, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 45,000 professionals. Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by Digitas. Publicis Groupe recently launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Starcom MediaVest Group, Denuo and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Publicis Groupe's Specialized Agencies and Marketing Services offer healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.
Web site: http://www.publicisgroupe.com
|SOURCE Publicis Groupe Services|
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