Navigation Links
Psoriasis Cure Now Video Contest $7,500 Grand Prize Winner Announced
Date:11/12/2007

WASHINGTON, Nov. 12 /PRNewswire-USNewswire/ -- Psoriasis Cure Now has selected its $7,500 Grand Prize winner in its You Tube video contest. Brendan Hayward of Santa Monica, California walks away with the big prize after a 3-month competition that went down to the wire. Eight other Finalists each will receive $250 in the contest. The winning video and other Finalists can be viewed at http://www.psoriasis-cure-now.org/contest/videos.php .

"Brendan Hayward captured, in just 30 seconds, what it feels like for someone to be stared at because of their psoriasis, or for any other reason," said Michael Paranzino, president of the nonprofit Psoriasis Cure Now. "And the genius was having adults staring at a child with psoriasis, which actually happens, as any parent of a child with psoriasis can tell you. Several Finalists were bunched at the top, and several would have made great Grand Prize winners, but Brendan's video edged them out and we're thrilled to have a skilled filmmaker like him in our corner."

Hayward is an aspiring director working on commercials and presently writing his first feature film. He is a graduate of the prestigious Peter Stark Producing Program at USC, from where he graduated with an MFA in film in 2004, and from the University of Virginia, where he majored in physics when he wasn't watching films.

"Underlying the video was my belief that a large part of the difficulty with psoriasis is public ignorance," said Hayward. "There are painful physical symptoms, but also feelings of loneliness and misunderstanding. I wanted to convey to the viewer what it is like to be stared at, and then in a reverse shot, show the effect of the stares through the innocent face of a child."

Hayward auditioned two dozen children to select the stars of his video, and used a sign below his camera reading "I'm an idiot fathead and if you are reading this so are you" in order to get the candid stares and pointing that drive his video forward. "I had written off my chances of winning because the competition was so stiff," Hayward added. "But I hope my commercial causes people to reconsider gawking at those who look different than them. Sympathy and understanding are the first steps on the road to curing psoriasis."

Psoriasis Cure Now will be distributing the winning videos to Members of Congress and seeking audiences for them on the internet and on television. Psoriasis Cure Now is a nonprofit research and education organization dedicated to increasing funding for research on, and improving the public's understanding of, psoriasis and psoriatic arthritis.


'/>"/>
SOURCE Psoriasis Cure Now
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Psoriasis Cure Now offers Back to School Resources for Parents of Children with Psoriasis
2. Americas Next Top Model Steps up for Psoriasis Awareness
3. Chicagoland Psoriasis Event Saturday Will Celebrate First National Short Sleeve Day
4. Psoriasis Cure Now Rolls Out First National Short Sleeve Day Saturday
5. DC Psoriasis Event Saturday Will Celebrate First National Short Sleeve Day
6. Salt Lake City Psoriasis Event Saturday Will Celebrate First National Short Sleeve Day
7. San Francisco Psoriasis Event Tonight Will Celebrate First National Short Sleeve Day
8. Promising Phase 3 trial results show biologic therapy ustekinumab significantly improved psoriasis
9. National Psoriasis Foundation Marks World Psoriasis Day With Call to Support Psoriasis Legislation
10. New study shows smoking increases risk of psoriasis
11. $6.37 million from National Institutes of Health to find new ways to treat psoriasis
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... Conventional wisdom ... of success. In terms of the latter, setting the bar too high can result ... more than just slow progress toward their goal. , Research from PsychTests.com ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World ... with chronic pain and the benefits of holistic treatments, Serenity Recovery Center ... with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder of the ...
(Date:6/24/2016)... ... ... Global law firm Greenberg Traurig, P.A. announced that 20 Florida attorneys are ... for this recognition are considered among the top 2 percent of lawyers practicing within ... of this year’s Legal Elite Hall of Fame: Miami Shareholders Mark D. Bloom, ...
(Date:6/24/2016)... Rhinebeck, NY (PRWEB) , ... June 24, 2016 , ... Topical BioMedics, Inc, makers of ... of companies that call for a minimum wage raise to $12 an hour by 2020 ... wage. This will restore the lost value of the minimum wage, assure the wage floor ...
(Date:6/24/2016)... ... 24, 2016 , ... The Haute Beauty Network, affiliated with ... as a prominent plastic surgeon and the network’s newest partner. , Dr. ... handsome men, look naturally attractive. Plastic surgery should be invisible.” He stands by ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016  Guerbet announced today ... Inc.,s Supplier Horizon Award . One ... Guerbet was recognized for its support of Premier members ... through clinical excellence, and commitment to lower costs. ... receive this recognition of our outstanding customer service from ...
(Date:6/23/2016)... 23, 2016 Research and Markets ... Volumes: Global Analysis (United States, China, Japan, Brazil, United ... to their offering. ... healthcare business planners, provides surgical procedure volume data in ... with an in-depth analysis of growth drivers and inhibitors, ...
(Date:6/23/2016)... June 23, 2016 The Biotechnology ... continues to present great opportunities to investors. Stock-Callers.com assesses ... Intrexon Corp. (NYSE: XON ), Vertex Pharmaceuticals ... (NASDAQ: ARNA ), and Regeneron Pharmaceuticals Inc. ... stocks and receive your complimentary trade alerts at: ...
Breaking Medicine Technology: