Navigation Links
Psoriasis Cure Now Video Contest $7,500 Grand Prize Winner Announced
Date:11/12/2007

WASHINGTON, Nov. 12 /PRNewswire-USNewswire/ -- Psoriasis Cure Now has selected its $7,500 Grand Prize winner in its You Tube video contest. Brendan Hayward of Santa Monica, California walks away with the big prize after a 3-month competition that went down to the wire. Eight other Finalists each will receive $250 in the contest. The winning video and other Finalists can be viewed at http://www.psoriasis-cure-now.org/contest/videos.php .

"Brendan Hayward captured, in just 30 seconds, what it feels like for someone to be stared at because of their psoriasis, or for any other reason," said Michael Paranzino, president of the nonprofit Psoriasis Cure Now. "And the genius was having adults staring at a child with psoriasis, which actually happens, as any parent of a child with psoriasis can tell you. Several Finalists were bunched at the top, and several would have made great Grand Prize winners, but Brendan's video edged them out and we're thrilled to have a skilled filmmaker like him in our corner."

Hayward is an aspiring director working on commercials and presently writing his first feature film. He is a graduate of the prestigious Peter Stark Producing Program at USC, from where he graduated with an MFA in film in 2004, and from the University of Virginia, where he majored in physics when he wasn't watching films.

"Underlying the video was my belief that a large part of the difficulty with psoriasis is public ignorance," said Hayward. "There are painful physical symptoms, but also feelings of loneliness and misunderstanding. I wanted to convey to the viewer what it is like to be stared at, and then in a reverse shot, show the effect of the stares through the innocent face of a child."

Hayward auditioned two dozen children to select the stars of his video, and used a sign below his camera reading "I'm an idiot fathead and if you are reading this so are you" in order to get the candid stares and pointing that drive his video forward. "I had written off my chances of winning because the competition was so stiff," Hayward added. "But I hope my commercial causes people to reconsider gawking at those who look different than them. Sympathy and understanding are the first steps on the road to curing psoriasis."

Psoriasis Cure Now will be distributing the winning videos to Members of Congress and seeking audiences for them on the internet and on television. Psoriasis Cure Now is a nonprofit research and education organization dedicated to increasing funding for research on, and improving the public's understanding of, psoriasis and psoriatic arthritis.


'/>"/>
SOURCE Psoriasis Cure Now
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Psoriasis Cure Now offers Back to School Resources for Parents of Children with Psoriasis
2. Americas Next Top Model Steps up for Psoriasis Awareness
3. Chicagoland Psoriasis Event Saturday Will Celebrate First National Short Sleeve Day
4. Psoriasis Cure Now Rolls Out First National Short Sleeve Day Saturday
5. DC Psoriasis Event Saturday Will Celebrate First National Short Sleeve Day
6. Salt Lake City Psoriasis Event Saturday Will Celebrate First National Short Sleeve Day
7. San Francisco Psoriasis Event Tonight Will Celebrate First National Short Sleeve Day
8. Promising Phase 3 trial results show biologic therapy ustekinumab significantly improved psoriasis
9. National Psoriasis Foundation Marks World Psoriasis Day With Call to Support Psoriasis Legislation
10. New study shows smoking increases risk of psoriasis
11. $6.37 million from National Institutes of Health to find new ways to treat psoriasis
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... The Visiting Nurse Association (VNA) of Somerset Hills ... specialty vendors and unique items from across the nation, this holiday-themed event will raise ... offered by the VNA. The boutique will be open Saturday, November 4 (10:00 ...
(Date:10/13/2017)... ... October 13, 2017 , ... Coveros, a ... has been awarded a contract by the Center for Medicare and Medicaid Services ... accelerate the enterprise use of Agile methodologies in a consistent and high value ...
(Date:10/12/2017)... ... ... Planet Fitness, one of the largest and fastest growing franchisors and operators ... location in Covington, LA at 401 N. U.S. Highway 190, in January of 2018. ... in the Holiday Square shopping center. Its location allows it to serve both Covington ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... system that we intend to develop to enable prevention of a major side ... severe hearing loss, especially in pediatric patients. For cisplatin, hearing loss is FDA ...
(Date:10/12/2017)... ... October 12, 2017 , ... Women-owned ... Michigan’s 2017 Best and Brightest in Wellness® by Best and Brightest. OnSite Wellness ... on Friday, Oct. 20 from 7:30 a.m. to 2 p.m. at the Henry ...
Breaking Medicine News(10 mins):
(Date:9/25/2017)... Sept. 25, 2017   Montrium , an ... solutions, today—from the IQPC Trial Master Files & ... NL)—announced that EastHORN Clinical Services has selected ... and TMF management. EastHORN, a leading European contract ... to increase transparency to enable greater collaboration with ...
(Date:9/22/2017)... -- AVACEN Medical (AVACEN) announced that its CE-Marked AVACEN ... with the widespread pain associated with fibromyalgia in the ... Essex, England commented, "I had difficulty ... sleep at all, tremendous pain, with every movement sending ... AVACEN 100] enough, how this has and is helping ...
(Date:9/18/2017)... Sept. 18, 2017 EpiVax, Inc. ... bioinformatics and immune engineering, today announced a ... A (H7N9) vaccine. ... seasonal influenza and presents a challenge for ... exposure to be effective. Using state-of-the-art bioinformatics and ...
Breaking Medicine Technology: