Navigation Links
Psoriasis Cure Now Video Contest $7,500 Grand Prize Winner Announced

WASHINGTON, Nov. 12 /PRNewswire-USNewswire/ -- Psoriasis Cure Now has selected its $7,500 Grand Prize winner in its You Tube video contest. Brendan Hayward of Santa Monica, California walks away with the big prize after a 3-month competition that went down to the wire. Eight other Finalists each will receive $250 in the contest. The winning video and other Finalists can be viewed at .

"Brendan Hayward captured, in just 30 seconds, what it feels like for someone to be stared at because of their psoriasis, or for any other reason," said Michael Paranzino, president of the nonprofit Psoriasis Cure Now. "And the genius was having adults staring at a child with psoriasis, which actually happens, as any parent of a child with psoriasis can tell you. Several Finalists were bunched at the top, and several would have made great Grand Prize winners, but Brendan's video edged them out and we're thrilled to have a skilled filmmaker like him in our corner."

Hayward is an aspiring director working on commercials and presently writing his first feature film. He is a graduate of the prestigious Peter Stark Producing Program at USC, from where he graduated with an MFA in film in 2004, and from the University of Virginia, where he majored in physics when he wasn't watching films.

"Underlying the video was my belief that a large part of the difficulty with psoriasis is public ignorance," said Hayward. "There are painful physical symptoms, but also feelings of loneliness and misunderstanding. I wanted to convey to the viewer what it is like to be stared at, and then in a reverse shot, show the effect of the stares through the innocent face of a child."

Hayward auditioned two dozen children to select the stars of his video, and used a sign below his camera reading "I'm an idiot fathead and if you are reading this so are you" in order to get the candid stares and pointing that drive his video forward. "I had written off my chances of winning because the competition was so stiff," Hayward added. "But I hope my commercial causes people to reconsider gawking at those who look different than them. Sympathy and understanding are the first steps on the road to curing psoriasis."

Psoriasis Cure Now will be distributing the winning videos to Members of Congress and seeking audiences for them on the internet and on television. Psoriasis Cure Now is a nonprofit research and education organization dedicated to increasing funding for research on, and improving the public's understanding of, psoriasis and psoriatic arthritis.

SOURCE Psoriasis Cure Now
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Psoriasis Cure Now offers Back to School Resources for Parents of Children with Psoriasis
2. Americas Next Top Model Steps up for Psoriasis Awareness
3. Chicagoland Psoriasis Event Saturday Will Celebrate First National Short Sleeve Day
4. Psoriasis Cure Now Rolls Out First National Short Sleeve Day Saturday
5. DC Psoriasis Event Saturday Will Celebrate First National Short Sleeve Day
6. Salt Lake City Psoriasis Event Saturday Will Celebrate First National Short Sleeve Day
7. San Francisco Psoriasis Event Tonight Will Celebrate First National Short Sleeve Day
8. Promising Phase 3 trial results show biologic therapy ustekinumab significantly improved psoriasis
9. National Psoriasis Foundation Marks World Psoriasis Day With Call to Support Psoriasis Legislation
10. New study shows smoking increases risk of psoriasis
11. $6.37 million from National Institutes of Health to find new ways to treat psoriasis
Post Your Comments:
(Date:6/26/2016)... ... June 26, 2016 , ... Brent Kasmer, a legally blind and certified personal trainer is ... a fitness app. The fitness app plans to fix the two major problems leading the ... one size fits all type program , They don’t eliminate all the reasons ...
(Date:6/25/2016)... , ... June 25, 2016 , ... "With 30 hand-drawn ... specific project," said Christina Austin - CEO of Pixel Film Studios. , ProHand ... all within Final Cut Pro X . Simply select a ProHand generator and ...
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits of ... of the latter, setting the bar too high can result in disappointment, perhaps even ... progress toward their goal. , Research from reveals that behind ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Pulmonary Hypertension Association ... it will receive two significant new grants to support its work to advance ... 25th anniversary by recognizing patients, medical professionals and scientists for their work in ...
(Date:6/24/2016)... ... June 24, 2016 , ... People across the U.S. are ... Code Talker Award, an essay contest in which patients and their families pay tribute ... presented at the 2016 National Society of Genetic Counselors (NSGC) Annual Education Conference (AEC) ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... OAKLAND, N.J. , June 24, 2016 /PRNewswire/ ... in the design, development and manufacturing of collagen ... and regeneration announced today that Bill Messer ... Sales and Marketing to further leverage the growing ... surgery medical devices. Bill joins the ...
(Date:6/24/2016)... Va. , June 24, 2016 The ... set of recommendations that would allow biopharmaceutical ... (HCEI) with entities that make formulary and coverage decisions, ... the "value" of new medicines. The recommendations ... does not appear on the drug label, a prohibition ...
(Date:6/24/2016)... 2016   Pulmatrix, Inc ., (NASDAQ: ... drugs, announced today that it was added to the ... its comprehensive set of U.S. and global equity indexes ... important milestone for Pulmatrix," said Chief Executive Officer ... our progress in developing drugs for crucial unmet medical ...
Breaking Medicine Technology: