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Psoriasis Cure Now Rolls Out First National 'Short Sleeve Day' Saturday
Date:9/14/2007

KENSINGTON, Md., Sept. 14 /PRNewswire-USNewswire/ -- Saturday, September 15 will mark the first national "Short Sleeve Day," and Psoriasis Cure Now, a nonprofit patient advocacy group, will be holding special events in several cities to celebrate. In San Francisco, Salt Lake City and Washington, DC, musicians with psoriasis will headline combination awareness events, fundraisers and parties. In Chicago, they'll have a cookout; and across the country, people with psoriasis and their loved ones will celebrate in ways big and small. More information is available from the Psoriasis Cure Now website: http://www.psoriasis-cure-now.org/ssd.

"For two decades now, psoriasis has been a source of great pain and extreme motivation that affects me almost daily," said Kevin Burdick, a Salt Lake City singer-songwriter and piano rocker who will take the stage there at 10 pm. "This September 15th, I will shed my long sleeves with pride for 'Short Sleeve Day' in order to help others realize that psoriasis doesn't have to hold them back from living their lives and pursuing their dreams."

People from 35 states plus Washington, DC and Puerto Rico have registered for Short Sleeve Day. Each registrant received psoriasis informational cards that they can distribute to friends, neighbors, colleagues and family members. Hundreds will also be wearing the official Short Sleeve Day t-shirt, which features the work of New York artist and Psoriasis Cure Now volunteer Gillian Fisher.

"Short Sleeve Day is designed to turn the traditional approach to psoriasis on its head," said Michael Paranzino, president of Psoriasis Cure Now. "In most cases, according to patient surveys, those with psoriasis who are able to hide their psoriasis choose to do so. On this day, we want people to expose their psoriasis. We also hope people with psoriasis will take some time on Short Sleeve Day to have fun and use the day to educate the public about this serious disease."

Short Sleeve Day is being made possible by educational funding from Genentech and from Amgen & Wyeth, as well as by contributions from people with psoriasis and their loved ones.


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SOURCE Psoriasis Cure Now
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