Prudential Long-Term Care Product Simplifies... (

Prudential Long-Term Care Product Simplifies Decisions

Date:3/3/2009

- Consumers' now faced with a single benefit decision when selecting long-term care insurance.

Newark, NJ (PRWEB) March 3, 2009 -- If all the complexities involved in selecting long-term care insurance are scaring you off, Prudential has a way out the maze. Prudential today introduced a simpler long-term care insurance product with few options to confuse the decision-making process.

Although its design is simpler, the revolutionary product helps provide comprehensive coverage for an important class of services not covered by most health insurance policies: ongoing care for individuals with a chronic illness or disability.

"It's no secret that consumers have struggled with the numerous benefit option decisions facing them when selecting a long-term care insurance product," said Malcolm Cheung, vice president of Prudential's Long-Term Care insurance business. "Streamlining the decision-making process is key in helping make sure more consumers understand their options and are empowered to make smart, well-informed decisions about long-term care insurance."

This individual long-term care insurance product is issued by The Prudential Insurance Company of America, part of Prudential Financial, Inc. (NYSE: PRU), and is available in 14 states (AL, AR, DE, IA, LA, ME, MI, MS, NE, NH, OK, RI, WV, and WY). This coverage is sold under the Prudential LTC Evolution banner.

The straightforward approach of the product requires consumers make only a single benefit decision of a Policy Lifetime Maximum ranging from $100,000 up to $1 million - a pool of money available to reimbu
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