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Providers of Packaging Design, Security Printing, and Track and Trace Technology Allign to Provide Multi-Layered Brand Protection Solution
Date:9/9/2009

ficer, Dominic Walsh.

In conjunction with the new multi-layered approach to brand protection, PHARMORX Security is introducing its new iPhone application for authentication and track and trace. The unique application enables the iPhone to be used to scan a 2D barcode, which contains a unique serial number, lot code, and expiration date of the product. Because these codes have been generated by the PHARMORX AuthentiTrack system, the data resulting from the iPhone scan will be used to connect with the AuthentiTrack database. This allows consumers to authenticate products and access a wide range of data including product history, and promotional information such as discount coupons. Human readable codes can also be input into the iPhone.

"I think that our combined ability to offer unit dose serialization far exceeds what's currently available in the brand protection market, stated PHARMORX president and CEO, Steve Wood. This feature is exceedingly important, especially in the pharmaceutical industry where there are increasing safety requirements and growing initiatives for serialization such as what's taking place in the European market," he added.

PHARMORX Security, MSO and Sun Chemical will be demonstrating their integrated security packaging, printing and authentication solutions at this year's Brand Protection show in London, England, Booth 122.

About PHARMORX Security
Headquartered in Southborough, Massachusetts, USA, PHARMORX Security offers anti-counterfeiting, diversion control and track & trace technologies and services from the point of manufacture through to the consumer. Uniquely, PHARMORX provides solutions for unit level authentication and linkage to serialization at all levels of packaging. Our security offerings are customized, from simple labels and cartons with proprietary taggants to sophisticated web-based serialization solutions that provide the brand manufacturer with knowledge of th
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Source: PRWeb
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