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Providers of Packaging Design, Security Printing, and Track and Trace Technology Allign to Provide Multi-Layered Brand Protection Solution
Date:9/9/2009

PHARMORX Security partners with MSO packaging and Sun Chemical to provide comprehensive security solution which includes PHARMORX's new iPhone application for authentication and tracking of products. Companies provide custom technology solutions which help prevent counterfeiting and diversion of products, within the pharmaceutical, food and beverage, cosmetic and consumer goods industries.

Southborough, MA (PRWEB) September 9, 2009 -- PHARMORX Security™, a privately held, serialization, authentication, and track and trace technology services provider, recently entered into a alliance with MSO Group™, Ltd, a manufacturer of specialty, high-quality labels and cartons, headquartered in Belfast, Ireland, and is supported by Sun Chemical, the world's largest provider of printing inks and pigments, to provide a multi-layered solution for brand security. They will be showcasing their comprehensive technology solutions on September 16 - 17 at the Olympia in London, England at the annual Brand Protection conference (Booth 122), which will include PHARMORX Security's new, iPhone application for authentication and tracking of products.

The three-way alliance of Sun Chemical, MSO and PHARMORX Security, offers an integrated approach toward security and track and trace, using that latest development in web-based databases and packaging features. The team offers a wide range of integrated solutions for the pharmaceutical, tobacco, cosmetic, and consumer goods industries, among others, which effectively address existing security issues within the supply chain. These new solutions, which combine MSO's advanced packaging products with Sun Chemical's proprietary taggants and PHARMORX's technologies and services, diminish counterfeiting, diversion, and return-management issues by offering manufacturers the ability to track their products from distributor to wholesaler, through to the retailer, and in some cases to the consumer.    

The MSO/Sun Chemical technology is used for the first line of counterfeit detection, providing the fullest possible range of overt and covert security features through leading edge security design and security printing. MSO offers numerous types of security labels and cartons, which employ the technology of Sun Chemical, and through their AuthentiTrack system, PHARMORX Security is able to provide unprecedented abilities when it comes to serialization and track and trace, offering unique identification down to the unit level. Serialization solutions are provided through variable data printing of unique numbers or barcodes utilizing MSO packaging and printing solutions, which employ Sun Chemical technologies, including their specialty inks and proprietary taggants, ultimately developing a turnkey packaging line, powered by AuthentiTrack.

To ensure product integrity, and management of supply chain distribution, AuthentiTrack offers clients the unique ability to track the life history of each and every unit of a given product. For example, AuthentiTrack can trace a pharmaceutical tablet, from the time it's manufactured to the time it reaches the patient. AuthentiTrack captures every 'event' or 'touch' of each product unit, giving clients the ability to closely monitor their products throughout the supply chain. With access to all the data behind these events, clients have a leg up on counterfeiters and diverters.

"By combing our efforts and technologies, we are able to offer the broadest range of features and services to go from cradle to grave in terms of brand protection," stated Sun Chemical Brand Protection Manager, Philip Berrie. "I believe the alliance of these three companies provide an unprecedented solution for product security and brand integrity, to continue the ongoing battle against counterfeiting and diversion control," added MSO Chief Executive Officer, Dominic Walsh.

In conjunction with the new multi-layered approach to brand protection, PHARMORX Security is introducing its new iPhone application for authentication and track and trace. The unique application enables the iPhone to be used to scan a 2D barcode, which contains a unique serial number, lot code, and expiration date of the product. Because these codes have been generated by the PHARMORX AuthentiTrack system, the data resulting from the iPhone scan will be used to connect with the AuthentiTrack database. This allows consumers to authenticate products and access a wide range of data including product history, and promotional information such as discount coupons. Human readable codes can also be input into the iPhone.

"I think that our combined ability to offer unit dose serialization far exceeds what's currently available in the brand protection market, stated PHARMORX president and CEO, Steve Wood. This feature is exceedingly important, especially in the pharmaceutical industry where there are increasing safety requirements and growing initiatives for serialization such as what's taking place in the European market," he added.

PHARMORX Security, MSO and Sun Chemical will be demonstrating their integrated security packaging, printing and authentication solutions at this year's Brand Protection show in London, England, Booth 122.

About PHARMORX Security
Headquartered in Southborough, Massachusetts, USA, PHARMORX Security offers anti-counterfeiting, diversion control and track & trace technologies and services from the point of manufacture through to the consumer. Uniquely, PHARMORX provides solutions for unit level authentication and linkage to serialization at all levels of packaging. Our security offerings are customized, from simple labels and cartons with proprietary taggants to sophisticated web-based serialization solutions that provide the brand manufacturer with knowledge of the product's entire life history and disposition. By combining layers of security, a product travels from manufacturing, through packaging, into distribution, through the retailer's point of sale, and into the hands of the consumer with maximum traceability, safety and integrity. www.pharmorx.com.

About MSO Group Ltd
With facilities in Belfast, Ireland, and Leicester, England, MSO Group Ltd, is a manufacturer of specialty, high-quality labels and cartons. With over one hundred years of experience in developing customized packaging materials, and a focus on brand protection, the company has incorporated many unique anti-counterfeiting measures into its packaging development technologies. MSO provides packaging materials to some of the largest brands in the marketplace, such as Diageo, Victoria Secret, Hewlett Packard, Oki, and GlaxoSmithKline. www.msocleland.com.

About Sun Chemical
Sun Chemical, a member of the DIC group, is the world's largest producer of printing inks and pigments and a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales over $4 billion, Sun Chemical has more than 11,000 employees supporting customers around the world. Sun Chemical Corporation is a subsidiary of Sun Chemical Group B.V., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more please visit our Web site information, visit www.sunchemical.com.

Contacts:
For Press Relations: Maureen Perroni (603) 929-6664 - maureen (dot) perroni (at) pharmorx (dot) com
For Sun Chemical: Philip Berrie - Philip (dot) Berrie (at) sunchemical (dot) com
For MSO Group: Alan Milliken - Alan (dot) Milliken (at) mso (dot) co (dot) uk
For PHARMORX Security - swood (at) pharmorx (dot) com

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Read the full story at http://www.prweb.com/releases/2009/09/prweb2849064.htm.


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