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Proper Physician-Relationship Management Ensures Hospital Stability and Vitality
Date:7/27/2009

NASHVILLE, Tenn., July 27 /PRNewswire/ -- How can hospitals build sustainable physician alignment? While hospitals rank physician relations as one of top four concerns, few physician-relationship management programs demonstrate value. A new "thought paper" just released by Aegis Health Group, "Physician-Relationship Management: Ensuring the Stability and Vitality of Today's Hospitals," illustrates why strategy and technology are required to create effective, synergistic physician relationships.

"Doctors continue to be the primary source of referrals to the hospital," said Henry Ross, chief executive officer of Aegis. "Creating cohesive, mutually beneficial and long-term relationships with physicians requires a blend of high-touch and high-tech interpersonal skills that get to the core of doctors' needs and technology that tracks and analyzes referral patterns and revenues as well as houses vital data about each physician's practice."

The thought paper, the second in a series being produced this year by Aegis, looks at the bottom-line value for hospitals from physician-relationship management programs that utilize a sales focus, which creates accountability and meaningful performance metrics. It includes examples of the effectiveness of physician-relationship management programs launched in facilities located in geographically diverse parts of the country. The paper also offers seven actionable tips for breaking down barriers to create the kind of trusting relationships that serve the interests of both hospitals and physicians as well as provide hospitals a competitive advantage.

The paper explains how an effective physician-relationship management program analyzes historical referral patterns, identifies growth markets, and enhances relationships by addressing physicians' core needs and professional goals.

"Hospital executives need to object
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SOURCE Aegis Health Group
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