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Propel Unveils New Enhanced Experience
Date:4/14/2009

," said Danielle Vona, vice president for Propel. "With an enhanced portfolio of products and a new eco-friendly look and design, Propel is providing those on-the-go with a great tasting, low-calorie enhanced water with antioxidants and now with additional nutrient options."

To support the '09 platform, Propel will launch a fully integrated marketing campaign that celebrates Propel as the perfect enhancement for a streamlined life. The campaign - called "life.propelled." - includes television and print advertising, digital communications, retail displays, and grassroots marketing initiatives. New flavors and packaging are in stores now in 20-oz. and 24-oz. single bottles and 16.9-oz. 6-packs and 16.9-oz. 12-packs at grocery, c-store, mass and drug stores nationwide. Propel will continue to be available in powder form as well.

For more information on Propel, visit nowpropelled.com.

About PepsiCo

PepsiCo is one of the world's largest food and beverage companies, with 2008 annual revenues of more than $43 billion. The company employs approximately 198,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. Pepsi
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SOURCE The Gatorade Company
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