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Propel Unveils New Enhanced Experience
Date:4/14/2009

New products offer added flavors, antioxidants and nutritional benefits; Packaging now more environmentally responsible

NEW YORK, April 14 /PRNewswire/ -- Bringing a new wave of excitement to the enhanced water category, PepsiCo (PEP) is re-launching Propel(R), a low-calorie, nutrient enhanced water beverage designed to help hydrate and nourish the body's momentum. With just 10 calories per serving(1), Propel is available in a variety of great-tasting flavors and most contain antioxidants (vitamins C and E) and B vitamins.(2)

In 2009, the brand is modernizing its look, packaging, flavors and portfolio offerings, including adding a new great-tasting blueberry pomegranate flavor to accompany existing grape, kiwi-strawberry, berry and lemon. Propel is also introducing new 500 mL packaging with 33 percent less plastic and 30 percent less label than the previous 500 mL bottle. From an energy saving standpoint, this packaging change is the equivalent of taking 6,800 cars off the road (or eliminating 37,450 metric tons of greenhouse gases) a year.(3)

The brand is also launching two new sub lines with added nutrients:

  • Propel Body - Available in peach mango, Propel Body contains 10% of the daily value of fiber. A high fiber diet helps fill you up. Propel Body contains 20 calories per 8 oz serving. The additional 10 calories comes from ingredients with fiber.
  • Propel Mind - Available in black cherry, Propel Mind contains antioxidant vitamin E plus choline, an essential nutrient in the brain. Propel Mind contains 10 calories per 8 oz serving.

"We are excited to offer a fresh new spin on a category leader, as Propel is an original that helped launch the entire vitamin-enhanced water beverage aisle
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SOURCE The Gatorade Company
Copyright©2009 PR Newswire.
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