Navigation Links
Promotional Products in the US Industry Market Research Report from IBISWorld Has Been Updated
Date:5/6/2013

Los Angeles, CA (PRWEB) May 06, 2013

The Promotional Products industry has turned the corner following the financial crisis, posting gains in the past four years. In 2013, industry revenue is expected to increase 0.4% as marketing budgets expand and the industry benefits from new promotions as consumers begin to spend again. Nevertheless, IBISWorld estimates that industry revenue will fall at an annualized rate of 2.1% to $13.7 billion over the past five years as a result of a decline in media expenditure and the loss of a key downstream market. According to IBISWorld industry analyst Austen Sherman, in 2009, pharmaceutical companies introduced self-imposed rules prohibiting the distribution of non-educational promotional items, removing themselves as industry clients. This loss, combined with decreased advertising dollars, drove revenue down 14.5% in 2009 because the pharmaceutical market had accounted for 11.0% of industry revenue.

The majority of industry revenue is generated through the distribution of specialty advertising products. Operators specializing in this service do not manufacture products; they purchase “blanks” from industry suppliers and customize them according to client needs. “Unfortunately, industry globalization has made it easier for clients to go directly to the manufacturers by making overseas factories more accessible to end buyers, allowing clients to bypass industry firms altogether,” says Sherman. In addition, consumer safety laws, such as the Consumer Product Safety Improvement Act of 2008, have increased the cost of insurance and product testing. These trends have caused the Promotional Products industry to experience some consolidation and pushed some firms out of business; industry enterprises have declined at an average annual rate of 1.8% to nearly 7,000 companies during the five years to 2013. Office-supply store Staples became the industry's larger operator during the past five years following its acquisition of Corporate Express in 2008.

The industry consists of a large number of small, niche operators that focus services on local and regional markets. Recently, industry concentration has increased marginally due to some firms being acquired or leaving as a result of a poor operating environment. One reason for the low concentration is the localized nature of many services provided by the industry. This includes window dressing services and mannequin decorating. While it does account for the largest share of revenue, the production and distribution of advertising specialties is the only service that is often completed on a large scale. As a result, concentration is expected to remain low throughout the five years to 2018.

As businesses begin to expand their advertising budgets, the industry will benefit from a move toward more integrated advertising campaigns. With audiences becoming more fragmented, clients are being forced to diversity their marketing efforts. In addition, promotional products expose a user to a brand or product name throughout their use, making them more cost effective than a magazine or television ad that may only be viewed once. For more information, visit IBISWorld’s Promotional Products in the US industry report page.

Follow IBISWorld on Twitter: https://twitter.com/#!/IBISWorld
Friend IBISWorld on Facebook: http://www.facebook.com/pages/IBISWorld/121347533189

IBISWorld industry Report Key Topics

Companies in this industry provide promotional products, such as key chains, magnets and pens. They also provide a variety of advertising-related services, including promotional product distribution, sign lettering and window dressing. This industry does not include: advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services and marketing consulting services.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

Read the full story at http://www.prweb.com/releases/2013/5/prweb10706348.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. New SuperScrape Impressions Logo Mats from Martinson-Nicholls Offer High-Traction Safety and Promotional Messaging
2. American Diabetes Wholesale To Waive Standard Shipping Fees During 4-Day Promotional Event
3. Webvet.com Offers Free Promotional Pages for Veterinary Professionals
4. femMED’s Full Line of Products Are Now Available at Target Canada Stores Across the Country
5. Imagine Being a Young Girl Living in Poverty. Then Add to that, Not Being Able to Afford Feminine Hygiene Products.
6. Pay No Shipping (Within the USA) Now Through Mother's Day, Sunday May 12th On All Products, Including AnuMed-Int'l, AOR and Longevity Plus
7. Corporate Whistle Blower Center Now Urges Physicians Or Drug Maker Insiders to Call Them About Whistleblower Rewards-If They Can Prove A Company Sells Defective Products
8. OmniMD™ Launches Three Cutting-Edge Software Products
9. Midbrook Medical Announces Solve Corporation as New Japan Based Distributor of Infection Prevention Products
10. BPA Added To California’s Toxic Chemicals List Making BPA-Free Dental Products from PureLife More Attractive
11. New QuickMedical Facility Offers More Products and Enhanced Service
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... , ... June 27, 2016 , ... TopConsumerReviews.com recently awarded ... Eyeglasses . , Millions of individuals in the United States and Canada wear ... a way to both correct vision and make a fashion statement. Even celebrities use ...
(Date:6/26/2016)... ... 26, 2016 , ... PawPaws brand pet supplements owned by Whole ... enhance the health of felines. The formula is all-natural and is made from Chinese ... PawPaws Cat Kidney Support Supplement Soft Chews are Astragalus Root Extract and ...
(Date:6/25/2016)... ... ... Austin residents seeking Mohs surgery services, can now turn to Dr. Jessica Scruggs ... for medical and surgical dermatology. , Dr. Dorsey brings specialization to include Mohs surgery, ... Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn Goldstein, MD, ...
(Date:6/25/2016)... CA (PRWEB) , ... June 25, 2016 , ... As ... with Magna Cum Laude and his M.D from the David Geffen School of Medicine ... and returned to Los Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive ...
(Date:6/24/2016)... Los Angeles, CA (PRWEB) , ... June 24, 2016 , ... ... plastic surgery procedures that most people are unfamiliar with. The article goes on to ... known procedures, but also many of these less common operations such as calf and ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Capricor Therapeutics, Inc. ... company focused on the discovery, development and commercialization ... in its ongoing randomized HOPE-Duchenne clinical trial (Halt ... its 24-patient target. Capricor expects the trial to ... 2016, and to report top line data from ...
(Date:6/23/2016)... June 23, 2016 , , ... July 7, 2016 , , , , LOCATION: , , ... , , , EXPERT PANELISTS:  , , , Frost & ... Analyst, Christi Bird; Senior Industry Analyst, Divyaa Ravishankar and Unmesh Lal, ... The global pharmaceutical industry is witnessing an exceptional era. Several new ...
(Date:6/23/2016)... 23, 2016 Revolutionary technology includes ... Oticon , industry leaders in advanced audiology and hearing ... Oticon Opn ™, the world,s first internet connected hearing ... IoT devices.      (Photo: http://photos.prnewswire.com/prnh/20160622/382240 ... number of ,world firsts,: , TwinLink™ - ...
Breaking Medicine Technology: