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Progresso(R) to Launch New High Fiber Soup Line in Fall 2009
Date:6/25/2009

Product innovation designed to meet growing consumer demand for fiber-rich foods

MINNEAPOLIS, June 25 /PRNewswire/ -- A new line of High Fiber soups from Progresso(R), available in grocery stores this fall, is set to raise the bar for taste, nutritional value and variety among ready-to-serve soups.

While consumers regard fiber as the No. 1 ingredient to positively impact health, 9 in 10 Americans are not getting the recommended Daily Value. In fact, nearly 80 million baby boomers say they are seeking more fiber in their diets.

"Increasingly, consumers are looking for foods with health-enhancing benefits that don't sacrifice taste or convenience," said Chad Johnson, marketing manager for Progresso soup. "As the category leader, Progresso is in a position to respond quickly to consumer feedback by introducing healthy innovations that taste great. We're proud to say we've done just that with the new High Fiber line."

Progresso soup's new High Fiber line includes four varieties: Chicken Tuscany; Creamy Tomato Basil; Hearty Vegetable and Noodles; and Homestyle Minestrone - all with no added MSG, no artificial flavors and seven grams of fiber per serving.

"It's important for consumers to eat high-fiber foods, as they've been shown to support digestive health," said Michelle Tucker, senior nutrition scientist, General Mills Bell Institute of Health and Nutrition. "With 28 percent of the recommended Daily Value of fiber per serving, Progresso High Fiber soups will make it convenient for consumers to get more fiber in their diets while enjoying a wholesome, satisfying meal."

This latest offering is part of the Progresso brand's ongoing focus on healthy innovations, which includes its popular Progresso Light soup line, the first consumer packaged product in any grocery category to carry the Weight Watchers(R) endorsement with a POINTS(R) value of 0 per se
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SOURCE Progresso
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