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Progressive Dental Marketing Now Combines Staff Training With Marketing Services for Dental Clients to Improve and Measure Success
Date:9/6/2013

Dunedin, FL (PRWEB) September 06, 2013

Progressive Dental Marketing, a laser dentistry focused marketing company, now offers staff training to every client to complement their marketing efforts. Marketing for dentists, periodontists, oral surgeons, endodontists and orthodontists from all over the country, PDM is familiar with conversion set-backs dental practices experience. The training program offers a consistent approach to building phone skills to ensure clients experience high positive return on their investment.

One large issue dental professionals experience is a lack of consistent new patient conversion. The majority of dental practices are not properly set up to receive, convert and track the results generated for them from marketing efforts. PDM trains every doctor’s staff before any marketing is launched. It is of paramount importance to any dental clinician to be sure that their staff is integrated into their marketing strategy and can clearly communicate their message. It is also critically important to staff the proper personality in a front office. VP of Marketing Gerritt Cora offers these comments on his training calls:

“Our clients do not care about driving traffic or phone calls. They care about getting new, qualified patients who accept treatment. Unfortunately, without the proper training, they can end up leaving 50 percent of the opportunities on the table.”

Points of Discussion Before Any Marketing Begins:

1.)    Phone Training – This is especially important when marketing for specific surgical procedures targeted to high dollar patients. Many patients have a high degree of anxiety when it pertains to dental surgery. If the staff is able to ascertain the patient’s needs, create value in the treatments, build confidence in
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