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Professional Skateboarder Ryan Sheckler to Become the Newest Face of Proactiv Solution
Date:5/28/2008

Direct Response TV Leader Guthy-Renker Attracts yet Another Celebrity for

America's Best-Selling Acne Treatment

PALM DESERT, Calif., May 28 /PRNewswire/ -- Guthy-Renker announced today that Ryan Sheckler, famed skateboarder and television star, has been chosen as the newest face of America's best-selling acne treatment, Proactiv Solution. Known for its wide range of celebrity supporters, Proactiv will feature Sheckler in the brand's 10th national television program, which will begin airing nationwide this June. The new cycle will serve as a unique platform for Sheckler to share his experience of fighting acne with sufferers of all ages.

As an athlete and celebrity, Sheckler is constantly under scrutiny for his appearance and credits Proactiv for keeping his skin clear and blemish-free. "Proactiv started working for me in the first week, now I use Proactiv everyday. When you put it on your face, you can feel it actually getting the dirt out. It feels like you have a brand new face."

Similar to Proactiv's countless loyal users, Sheckler remains a fan of the product line because of the consistent and effective results that it provides. "As a skater, I'll always take chances, but I don't take chances with my skin. That's why I'm down with Proactiv."

"Celebrities and devoted users alike continue to speak out about Proactiv Solution because of the amazing, life-changing results it provides," said Ken Mahony, Senior Vice President of Marketing for Proactiv Solution. "We are very excited to work with Ryan because he relates specifically to our younger demographic, many of whom are often too embarrassed to take control of their skin problems. We believe he will inspire them to take action."

Part of the success and growing admiration for the direct response industry can be attributed to Proactiv Solution and the brand's marketing company, Guthy-Renker, one of the world's most respected TV-driven companies with sales in excess of one billion dollars. The company is known not only for its longevity in this industry, but also for delivering quality products through award-winning shows that feature some of today's biggest stars.

Proactiv Solution is the culmination of five years of hands-on research by two leading Stanford-trained dermatologists, Dr. Katie Rodan and Dr. Kathy Fields. Proactiv Solution was launched in 1995. In addition to the three-step system, Proactiv Solution has a complete line of products including moisturizers, sunscreens and body washes to compliment the core three-step system.

Honored in 2003 for Allure's Best of Beauty Award-Editors Choice for Best Acne Product and Women's Health 2007 Best Acne Treatment in First Annual Beauty Awards, Proactiv Solution remains an esteemed acne treatment in the beauty and skin industry. Additionally, the productions have been recognized by the Electronic Retailing Association's ERA Awards for the past eight years. Proactiv Solution is distributed by Guthy-Renker and can be purchased by calling (800) 950-4695 or online at http://www.proactiv.com.

About Guthy-Renker

Established in 1988, Guthy-Renker is one of the world's largest direct response television companies with annual sales of $1.5 billion dollars. It is known as the leading producer of high-quality infomercials and products designed for direct response television sales, with offices in Palm Desert, CA; Santa Monica, CA; London; Beijing; Tokyo; New Zealand; and Sydney, Australia. Guthy-Renker has a superior track record of customer satisfaction for 19 years.

Originally launched as a television direct marketer by Co-CEOs Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels.


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SOURCE Guthy-Renker
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