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Professional Football Takes the Field to Tackle Prostate Cancer
Date:11/2/2007

Teams challenge men to get screened for each point scored

CENTENNIAL, Colo., Nov. 2 /PRNewswire/ -- Football fans are known for going to great lengths to show support for their favorite team -- camping out for tickets, sitting in stadiums in freezing temperatures, traveling great distances for the big game. Now five football teams are showing their support for their fans' health by raising awareness of a deadly disease -- prostate cancer.

The Denver Broncos, Detroit Lions, St. Louis Rams, Pittsburgh Steelers and Minnesota Vikings have partnered with the Prostate Cancer Education Council (PCEC) to issue a challenge: For every point scored by those teams during Week 9 through Week 17 of this season, the teams are asking 25 men to visit their physician and get screened for prostate cancer.

Screenings include a Prostate Specific Antigen (PSA) blood test and a Digital Rectal Exam (DRE) done by a trained professional.

Former Pittsburgh Steelers linebacker and prostate cancer survivor Robin Cole is serving as the "coach" of this effort. "This is a terrible disease, made all the more terrible when you realize that it's easy to screen for and, if caught early, very treatable. But we're still losing thousands of men each year. We want that to stop."

The campaign kicks off this Sunday, Nov. 4, at Ford Field in Detroit when two of the participating teams -- the Detroit Lions and the Denver Broncos -- face off and start scoring points for the effort. Depending on the final score, the teams are hoping as many as 1,000 or more men will make appointments with their physicians to get checked.

"A doctor's appointment is easy," said Cole. "It doesn't take much time out of your day -- and could save your life."

"We're so happy to be partnering with these football teams on this very important effort," said E. David Crawford, M.D., chairman of PCEC. "Many football fans are men over 40, and that's exactly who needs to get checked for
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SOURCE Prostate Cancer Education Council
Copyright©2007 PR Newswire.
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