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Produce for Kids(R) and PBS KIDS(R) Partner for a Second Year with Nationwide School-Based Healthy Eating Campaign
Date:9/3/2008

and talk about the benefits of eating fresh produce at local elementary schools and Publix stores in Orlando and Windermere, Florida.

Publix and PFK have also partnered with SNaCC (School Nutrition Communications Campaign) and Orange County Public Schools to build nutritional awareness with a program comprised of free tastings in school cafeterias, lunchtime menus prepared by local chefs, and giveaways featuring coupons for fresh produce items, activity sheets and a newsletter for parents.

Another highlight of the campaign is Produce for Kids' presence, in partnership with Meijer, at the Belle Isle Grand Prix in Detroit this past Labor Day Weekend. PFK promoted healthy eating and provided race goers with sponsor coupons, activity sheets and other fun PFK and PBS KIDS items, while kids met many of their favorite PBS KIDS characters including Dot and Dash.

Produce for Kids will also be extending educational outreach to the local Allentown, Pa. area elementary schools with the Lunchbagz(R) program, a unique, grassroots, marketing method that strategically targets children in their primary social networking environment-the school cafeteria. A total of 25,000 fun and educational Lunchbagz(R) with PFK games and activities will be distributed to the schools the week of 9/15. King Soopers will also implement the Lunchbagz program with their partner elementary schools in the Colorado Springs area. Price Chopper will incorporate Produce for Kids into their "Luvin' Lunchbox" Program, a program in which the Eastern-based supermarket chain identifies foods that consumers can use in packing children's lunch boxes.

About Produce for Kids

Produce for Kids(R) promotes healthy lifestyles for children by educating kids and parents about the benefits of eating fresh fruits and vegetables while also supporting worthy children's causes. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $1.2 million for local Childr
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SOURCE Produce for Kids
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