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Produce for Kids(R) and PBS KIDS(R) Partner for a Second Year with Nationwide School-Based Healthy Eating Campaign
Date:9/3/2008

a and materials; and

-- A PFK classroom party tool-kit featuring party ideas, recipes, taste

testings, favors and gift certificates that can be used to purchase

fresh produce and other nutritious food.

Every classroom entry will be rewarded with coupons and discounts for fresh produce, lesson plans featuring fun ways to engage children as they learn about the benefits of eating fresh fruits and vegetables.

Kids can also extend the fun online at home with health-themed games on pbskids.org/produce. On the site, families can explore games that tie into grocery store visits such as Arthur's Supermarket Challenge; play along with Cookie Monster and Grover as they help children learn what it means to "eat colors;" assist Curious George as he juggles his favorite fruits; choose recipes from Maya and Miguel and much more.

For Parents

On PBS Parents (pbsparents.org), caregivers can access resources and activities via the "Eating for Health - and for Fun!" page that supports PBS KIDS mission to encourage healthy living among families. New "Supermarket Explorer" activities are available this year to entertain kids while they are at the grocery store with their parents to build a positive relationship with healthy foods as well as develop early learning skills such as reading and math.

In addition, PBS Parents includes resources for caregivers looking for ideas on how to encourage kids, even the pickiest ones, to eat a healthy diet and develop healthy habits from the start. There are also fun activities and healthy kid-friendly recipes.

Celebrity appearances and regional promotions

A star attraction of the "Eat Smart for a Great Start" campaign will be Miss Rosa, the popular PBS KIDS preschool destination host who guides children through curriculum-based activities each morning while introducing Spanish words and phrases related to the theme of the day. From September 9-11, Miss Rosa will sign autographs
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SOURCE Produce for Kids
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