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Produce for Kids(R) and PBS KIDS(R) Partner for a Second Year with Nationwide School-Based Healthy Eating Campaign
Date:9/3/2008

Produce for Kids national study released in May 2008 revealed that only 18 percent of America's children are eating the recommended three or more daily servings of fresh fruits and vegetables, and 43 percent of kids have one or less daily serving of fresh produce.

"Our fall campaign will make healthy eating a central topic of discussion and learning in classrooms and communities nationwide," said John Shuman, president of Produce for Kids. "Together, PFK, PBS KIDS and our sponsors are delivering engaging, interactive ways for kids to learn healthy eating habits that last a lifetime."

"Encouraging families to eat right and be active is not just a one-time message and PBS KIDS is committed to helping families explore what it means to lead healthy lifestyles," said Loren Mayor, VP Corporate Partnerships, PBS. "As a longtime advocate of supporting a child's total well-being - cognitive, social, emotional and physical - PBS KIDS is thrilled to extend this partnership with Produce for Kids to encourage more nutritional food choices as one of the key ingredients to fostering a healthier generation."

In The Classroom and Online

At the heart of the campaign is a contest for teachers that will seek to identify and reward original, innovative and creative classroom projects that encourage kids to eat more fresh fruits and vegetables. The Produce for Kids "Play with Your Produce Healthy Challenge" contest will be accessible through PBS Teachers (pbsteachers.org) and three grand prize winners will receive:
-- A class and project profile on the Produce for Kids Web site that

showcases the winners' successes and offers ideas on how other

classrooms can replicate this model;

-- A mini-grant of $500 for school-based nutrition and health promotion

programs - for example, the provision of fruit and vegetable snacks,

salad bars for cafeterias, school garden supplies or nutrition

education curricul
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SOURCE Produce for Kids
Copyright©2008 PR Newswire.
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