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Procter & Gamble and World Vision Equip and Empower Zimbabweans in Fight Against Cholera
Date:2/24/2009

he project will be driven by specially-trained, Zimbabwean volunteers, who will deliver their services and then expand the critically-needed training more broadly to community members. The program design is especially important considering that a large number of health care professionals have left Zimbabwe because of the failed infrastructure and lack of pay.

"With an average of one new cholera case in Zimbabwe per minute, a rapid response is critical and we are very grateful to P&G for this partnership," said Keith Kall, executive director of corporate development for World Vision. "Lives will be saved due to their generosity, and many, many Zimbabweans will be armed with new knowledge to protect themselves and their children in the midst of very high-risk circumstances."

"It's particularly important that during this time of financial crisis we continue to think about those most in need and do what we can to help," said Greg Allgood, PhD, director for the P&G Children's Safe Drinking Water Program, the signature program of P&G's Live, Learn and Thrive(TM) Initiative. "World Vision has a particularly effective plan to help save lives in Zimbabwe and will provide more than 50 days of clean drinking water to a child for every dollar donated."

The cholera epidemic in Zimbabwe, having already claimed more than 3,000 lives and with more than 54,000 reported cases is shifting rapidly to rural areas, World Vision reported in January. Rural areas had previously recorded low cases of the epidemic since the first reported case last August.

About World Vision

World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty. World Vision serves the world's poor regardless of a person's religion, race, ethnicity, or gender. For more information, visit
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SOURCE Procter & Gamble
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