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Procter & Gamble and World Vision Equip and Empower Zimbabweans in Fight Against Cholera
Date:2/24/2009

SEATTLE, Feb. 24, 2009 /PRNewswire/ -- As Zimbabwe continues to confront a cholera epidemic tied to failing water and sanitation infrastructure, a new World Vision project supported by the Procter & Gamble (NYSE: PG) Children's Safe Drinking Water Program is underway, providing Zimbabweans with the tools and training necessary to protect themselves, their families and their communities.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090115/CLTH035LOGO-a )

The large-scale, community-driven program, funded by a $200,000 grant from P&G, will enable World Vision staff and volunteers to distribute two and a half million PUR(TM) Purifier of Water packets benefiting 10,000 households and an estimated 250,000 people. Each PUR(TM) Purifier of Water packet, a powdered product that reduces parasites, bacteria and other contaminants found in water, effectively transforms up to 10 liters of contaminated water into clean, purified water within minutes. Zimbabweans in affected areas will learn how to effectively use this product as well as receive cholera prevention, response and preparedness training.

The relief work will be concentrated in the regions of Bulawayo, Mashonaland West, Mashonaland East, and Matabeleland South, all of which are suffering high rates of cholera infection and death. In addition to supporting its current work involving medical personnel responding to the cholera epidemic, World Vision will deploy two mobile units to distribute the PUR packets and provide information and training to program participants. A latter part of the project will involve the repair and maintenance of damaged sewage systems in the region to prevent the further spread of the disease through drinking water.

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SOURCE Procter & Gamble
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