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Procter & Gamble Gives Back With 'GIVE Health'
Date:2/26/2009

P&G, In Conjunction with Three Charitable Programs, Helps Keep Children in Developing Countries Healthy

CINCINNATI, Feb. 26 /PRNewswire-FirstCall/ -- P&G is empowering consumers to help keep children in developing nations healthy through GIVE Health, a campaign under the company's Live, Learn and Thrive corporate cause. Through a coupon redemption program with P&G brandSAVER, Give Health invites consumers to help raise one million dollars to give the gift of health to children in need around the world through three charitable programs, including Pampers Maternal and Neonatal Tetanus Global Campaign, PUR Children's Safe Drinking Water Program and Always and Tampax Protecting Futures Program.

For every coupon redeemed from the March 1, 2009 and April 5, 2009 issues of P&G's monthly brandSAVER coupon book, P&G will make a donation toward the cost of water, vaccine administrations and feminine protection and puberty education for people around the globe. With over 10 million children in developing countries dying before the age of five, according to the Global Basic Income Foundation, P&G is committed to giving back and enabling consumers to support important causes through coupon redemption.

"Ensuring children have access to clean drinking water, tetanus vaccines and the proper puberty education and feminine protection are vital to improving health conditions," said P&G Market Strategy External Relations Manager Glenn Williams. "We are thrilled to offer the GIVE Health campaign, in partnership with P&G brandSAVER, to empower consumers to give back and provide support without having to reach in their own pockets during this tough economy."

In the current economic climate, consumers have returned to redeeming coupons as a way to save money. According to a recent survey by NCH Marketing Services, 75 percent of customers in all income brackets use coupons
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SOURCE Procter & Gamble
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