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Probiotics Market (Functional Foods, Dietary Supplements, Specialty Nutrients, Animal Feed) Worth $23.93 Billion by 2017 - New Report by MarketsandMarkets
Date:9/24/2013

Consumers’ willingness to pay the premium price for fortified products with proven benefits is a key driver for these segments.. However, probiotic cheese, probiotic butter, etc. are fated to the status of ultra-niche products due to their conventional image as unhealthy dietary products.

APAC forms the largest market for probiotics with an estimated $14.55 billion by 2017. Its 6.9% CAGR from 2012 to 2017 is driven by consumer demand for health-enhancing probiotic products such as probiotic yogurts, other probiotic dairy products, and probiotic dietary supplements. Europe is the second largest segment and it is expected to reach $11.87 billion by 2017 growing at a CAGR of 6.3% from 2012 to 2017.

The report also touches on various other important aspects of the market. It includes an analysis of the competitive landscape and the patent analysis. In addition, 22 key players of this market have also been profiled.

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