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Probiotics Market (Functional Foods, Dietary Supplements, Specialty Nutrients, Animal Feed) Worth $23.93 Billion by 2017 - New Report by MarketsandMarkets
Date:9/24/2013

n existence for many years, the proper appreciation of their benefits is only a recent phenomenon. More and more research are being undertaken to validate their efficacy; so far, such activities have demonstrated their effectiveness in cases of antibiotic-associated diarrhea, irritable bowel syndrome, lactose intolerance, oral health, etc. The functional ingredients in the probiotic products help in balancing the intestinal micro-biota resulting in enhanced overall health, well-being, and boosts immune system.

Probiotics market has been one of the prime beneficiaries of the recent fad over functional foods. Rising levels of health consciousness and ageing baby boomer population are few of the drivers helping in the growth of the market. This gathers more importance considering the fact that probiotic F&B segment is expected to command over 85% of the overall probiotics market in 2011.

Probiotic dairy products are expected to command the highest market share among all the probiotic foodstuffs accounting for almost 80% in the year 2011 and reach a market size of almost $23.93 billion by 2017. The biggest markets for these products are Europe and Asia-Pacific. The North American market has gradually opened up to these products in the recent past and is expected to grow at a CAGR of 7.0% from 2012 to 2017, the biggest contributor being supplements and specialty nutrients. Though the market base of probiotic products is comparatively lesser in the U.S. in comparison to countries across the globe, the market is expected to grow at a promising rate of almost 6.8% in the same period driven by the large scale acceptance of the probiotic yogurts in spoonable single serve packs and probiotic cultured drinks in single shot packaging form and probiotic dietary supplements.

Products that fall under the niche category presently, such as probiotic chocolates, probiotic ice creams, and probiotic baked products, are expected to enjoy a larger market share.
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