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Proactiv(R) Introduces New Micro-Crystal Technology and Unprecedented Customer Access to Expert Acne Treatment Advice
Date:1/13/2010

PALM DESERT, Calif., Jan. 13 /PRNewswire/ -- Proactiv®, the trusted leader in acne treatment for 15 years, today introduced new Proactiv®, the same effective formula that revolutionized the treatment of acne now enhanced with exclusive micro-crystal benzoyl peroxide.  This innovation of the active acne-fighting ingredient designed to penetrate even clogged pores quickly is the first change to the original Proactiv since its launch. Current Proactiv customers report faster and gentler results with new Proactiv.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100111/NY35064 )

New Proactiv will be available on January 18, launching on television with a cast of all new Proactiv celebrities and exclusive enhancements to the Proactiv customer experience. Customers will receive unmatched access to round-the-clock guidance and support from trained Skin Care Advisors, as well as new online tools including Proactiv® Day One – a comprehensive online support system to help customers get the best possible treatment experience literally from Day One.

"It has been estimated that 85 percent of the 40-50 million Americans suffering with acne attempt to self-treat their condition," said Dr. Katie Rodan, dermatologist and co-developer of Proactiv.  "We created Proactiv to help people ef
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SOURCE Proactiv
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