Navigation Links
Print Media Under Siege - Are Readers Disappearing?

- Changing physician behaviors forecast print news decline and consumer shift to web news -

LITTLE FALLS, N.J., March 13 /PRNewswire/ --

Background: The New York Times reports on the closing and downsizing of many U.S. newspapers just a day after 24/7 Wall St. issued its list of 10 major daily papers most likely to fold or shut their print operations and only publish online. While the New York Times reports that three papers are ceasing to print hard copies, 24/7 Wall St., evaluated the 50 largest daily newspapers in the United States based on their financial strength, competition in their markets and how much money they are losing, lists eight papers that could cease publication in the next 18 months.

What: Robert Stern, publisher, MedPage Today(R), can outline how the decline in print media readership as exemplified by changing physician behaviors as they shift to web news. Physicians are often at the vanguard of changing media trends.

Why: As news seekers begin to segment their interests and book-mark specialty sites to meet their needs of obtaining business, sports, medical and other news, physicians are an indicator of the greater national consumer trend shifting from readership of print peer-reviewed journals to their online counterparts(1). Physicians are more active than consumers when it comes to new media(2), with 83% of physicians watching video clips online compared to 34% of US adults(3). Now, they will need to tackle the info-trust issues that plague the web.

Who: Robert Stern, MA, CCMEP, publisher and founder of MedPage Today, medical information pioneer. Stern was start-up investor and founder of FingerTip Formulary a web site enabling visitors to assess formulary drug status for health plans. With background in film and TV, Stern brought the possibilities of breaking medical news to the web and launched MedPage Today, the only peer-reviewed source with live-video feeds for breaking medical news (content reviewed by University of Pennsylvania).

When: By phone at your convenience

(1) ePharma Physician v8.0 study, Manhattan Research 2008

(2) ibid

(3) ibid

SOURCE MedPage Today
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. ComPsych(R) Corp. Announces Health at Work(SM) Award Winners: Sprint, Erie Insurance, City of Naperville and Green Hills Public Library
2. Molecular fingerprint of breast-cancer drug resistance can predict response to treatment
3. Explorer completes the map ... for the bodys blueprint
4. National Domestic Violence Hotline Unveils 10-Year Blueprint to Significantly Reduce Domestic Violence in America
5. eHealth Initiative Releases Blueprint Representing Consensus on an Action Plan for Transforming U.S. Healthcare Using Health IT
6. Medtronic Sprint Fidelis Defibrillator Lead Lawsuit Claims Center Opens to Aid Victims
7. Muur-Lab Launches 3D Printing Service
8. Another Medtronic Sprint Fidelis Lead Lawsuit is Filed in Federal District Court
9. MU research team makes progress toward printing organs
10. PCMA Launches New Print Ad Campaign Highlighting Costs Associated With the Independent Drugstore Lobbys Agenda
11. Agendias MammaPrint(R), the Only FDA-Cleared Breast Cancer Prognosis Test, is Now Widely Available to U.S. Patients
Post Your Comments:
(Date:10/13/2015)... ... October 13, 2015 , ... ... Anik Singal's newly launched "Publish Academy" training course . Singal's new program, ... for enrollment today, and marketers around the Internet are weighing in with reviews. ...
(Date:10/13/2015)... ... 2015 , ... T-System and Centegra Health System, a prominent ... visits per year, today announced the successful and rapid deployment of EV™, an ... financial outcomes. , In less than four days, Centegra Hospitals McHenry ...
(Date:10/13/2015)... ... October 13, 2015 , ... Local Gold’s Gym franchise owner, Bryce Berry, received ... 26. Berry, who owns and operates Gold's Gym Cheyenne in Cheyenne, Wyoming, ... in the United States. A brand leader in global fitness, Gold’s Gyms are located ...
(Date:10/13/2015)... ... October 13, 2015 , ... ... developed valuable new strategies for enrolling and serving insurance consumers who do not ... health insurance and pay monthly premiums. In “Health Plan Engagement Strategies: The ABCs ...
(Date:10/13/2015)... ... October 13, 2015 , ... ... Debbie Vereb has been named the organization’s Executive Vice President of Operations, and ... hired to key leadership roles in the company. , Debbie Vereb’s appointment to ...
Breaking Medicine News(10 mins):
(Date:10/13/2015)...  Yesterday Congresswoman Renee Ellmers (R-NC-02) visited ... located in Holly Springs, NC . ... ® (Influenza Vaccine) using cell-culture technology, a state-of-the-art production ... is not reliant on chicken eggs. 1,2 On ... business of Novartis AG in the US, which for ...
(Date:10/13/2015)... -- XiMo AG ( Lucerne , ... Milpitas, California ) announced today the launch of ... of metathesis chemistry was highlighted by the Nobel Prize ... This industrially-relevant application has been utilized in the production ... and polymers. Georg Fráter , COO of ...
(Date:10/12/2015)... , October 13, 2015 the ... be operating in a non-clinical capacity. --> the ... be operating in a non-clinical capacity. --> The University ... completed installation of the first high field (1.5 Tesla) MRI-guided linear ... next year, the system will be operating in a non-clinical capacity. ...
Breaking Medicine Technology: