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Prime Retail Launches Operation Shop Pink
Date:9/10/2009

BALTIMORE, Sept. 10 /PRNewswire/ -- Prime Retail, a leading outlet center developer, joins the fight against breast cancer this fall announcing today the portfolio-wide national launch of its Operation Shop Pink Bonus Card program at each of its 21 outlet shopping destinations located across the United States and Puerto Rico.

Beginning Tuesday, Sept. 15, customers will be able to visit any Prime Outlets' Guest Services area to purchase Shop Pink Bonus Cards for $2.00 each. Upon presentation of a card at participating merchants, shoppers will receive additional savings of up to 25 percent off a purchase during October's Breast Cancer Awareness Month (October 1-31). A complete list of participating stores is available at each Prime Outlets shopping center. 100% of the sale of the cards will be donated to The Breast Cancer Research Foundation(R).

"Supporting women's health issues never goes out of style," said Prime Retail Senior Vice President of Marketing Karen E. Fluharty. "We are excited to introduce our national Operation Shop Pink Bonus Card program to support The Breast Cancer Research Foundation while simultaneously offering additional savings opportunities for our thousands of customers."

Prime Retail will donate 100% of every bonus card sold, up to a maximum donation of $50,000 to The Breast Cancer Research Foundation(R). BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. For more information about BCRF, visit www.bcrfcure.org.

About The Breast Cancer Research Foundation(R) (BCRF)

The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2009, nearly $29 million will be awarded to 170 scientists across the United States across the United States and Europe and in Australia, Canada, Latin America and the Middle East. BCRF perseveres in directing at least 85 cents of every dollar raised directly to research. And for the eighth consecutive year, BCRF received Charity Navigator's highest rating, four stars, thus outperforming over 99.9% of the 5,400 evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org.

About Prime Retail

Headquartered in Baltimore, Md., Prime Retail owns and operates 21 outlet shopping centers in the U.S. and Puerto Rico. Spanning more than 8.2 million square feet throughout major United States markets and Puerto Rico, Prime Retail is home to more than 450 leading designer and name-brands such as Gucci, Giorgio Armani, Burberry, kate spade, Michael Kors, St. John, Juicy Couture, Stuart Weitzman, Saks Fifth Avenue OFF 5TH( )and Neiman Marcus Last Call. The company's retail outlets serve major markets including Orlando, Pittsburgh, Washington, D.C., Austin/San Antonio, Texas and Williamsburg, Va., among many more. In addition Prime Retail currently has nearly one million square feet in its development pipeline in markets including the Dallas/Fort Worth metro area and San Francisco Bay region. For more information, please visit www.primeretail.com.


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