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Prime Retail Launches Operation Shop Pink
Date:9/10/2009

BALTIMORE, Sept. 10 /PRNewswire/ -- Prime Retail, a leading outlet center developer, joins the fight against breast cancer this fall announcing today the portfolio-wide national launch of its Operation Shop Pink Bonus Card program at each of its 21 outlet shopping destinations located across the United States and Puerto Rico.

Beginning Tuesday, Sept. 15, customers will be able to visit any Prime Outlets' Guest Services area to purchase Shop Pink Bonus Cards for $2.00 each. Upon presentation of a card at participating merchants, shoppers will receive additional savings of up to 25 percent off a purchase during October's Breast Cancer Awareness Month (October 1-31). A complete list of participating stores is available at each Prime Outlets shopping center. 100% of the sale of the cards will be donated to The Breast Cancer Research Foundation(R).

"Supporting women's health issues never goes out of style," said Prime Retail Senior Vice President of Marketing Karen E. Fluharty. "We are excited to introduce our national Operation Shop Pink Bonus Card program to support The Breast Cancer Research Foundation while simultaneously offering additional savings opportunities for our thousands of customers."

Prime Retail will donate 100% of every bonus card sold, up to a maximum donation of $50,000 to The Breast Cancer Research Foundation(R). BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. For more information about BCRF, visit www.bcrfcure.org.

About The Breast Cancer Research Foundation(R) (BCRF)

The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovat
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SOURCE Prime Retail
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