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Prilosec OTC(R) Fires Up A BBQ Tour for NASCAR(R) Fans
Date:3/31/2009

The Official Heartburn Remedy of NASCAR(R) Announces a National Competition

CINCINNATI, March 31 /PRNewswire-FirstCall/ -- The Prilosec OTC(R) BBQ Shootout Series rolls into NASCAR(R) cities across the nation and it is giving fans the opportunity to taste best in class BBQ, meet NASCAR(R) drivers and win tickets to upcoming NASCAR(R) Sprint Cup Series(TM) races.

Starting this spring, award winning BBQ Pit Masters from across the country will be firing up their grills during local events to compete for tens of thousands of dollars in prize money - and barbeque bragging rights. Whether the chefs throw down with a dry rub or a zesty sauce, lip-smacking BBQ will be available for fans on-site to enjoy.

In addition to its NASCAR(R) sponsorships, Prilosec OTC is also proud to support The NASCAR Foundation and join forces to make a difference in the lives of those who need it most. "It's such a great opportunity to work with a brand that not only invests in the sport of NASCAR(R) but also appreciates the passions of its fans," said NASCAR(R) Sprint Cup Series(TM) driver Jeff Burton. "Prilosec OTC(R) has been a strong and loyal supporter of NASCAR(R), and sponsor of my No. 31 team, so I'm excited to work with them on the BBQ Shootout Series."

Frequent heartburn, which is heartburn that occurs two or more days a week, can really get in the way of enjoying good food and fun. NASCAR(R) fans who are nervous about their frequent heartburn holding them back can start Prilosec OTC(R), the #1 frequent heartburn medication, two weeks leading up to an event so they can dive in and enjoy the foods they love and the race day excitement.

Through a partnership with Speedway Motorsports Inc. (SMI) and Speed TV, segments from Prilosec OTC(R) BBQ Shootout Series competitions will begin airing on Friday, April 3rd at 7PM (EDT). To find out more about the BBQ Shootout Series, fans can visit BBQShootoutSeries.com for complete tour details.

Jeff Burton and competing pit masters will join the Prilosec OTC(R) BBQ Shootout Series, making six stops at:

  • Texas Motor Speedway - April 2-5
  • Richmond International Raceway - April 30-May 2
  • Lowe's Motor Speedway - May 21-24
  • Indianapolis Motor Speedway - July 23-July 26
  • Bristol Motor Speedway - August 20-22
  • Atlanta Motor Speedway - September 3 - 6

Walmart Events

On the Wednesday or Thursday before each Prilosec OTC(R) BBQ Shootout Series competition, select NASCAR(R) drivers and pit masters will appear at participating Walmart locations in each race city for cooking demonstrations, BBQ sampling and autographs. Fans can meet NASCAR(R) drivers, watch pit masters in action and be screened for frequent heartburn. Consumers in attendance will also have the opportunity to win tickets to that weekend's NASCAR(R) Sprint Cup Series(TM) race.

About PRILOSEC OTC(R)

PRILOSEC OTC(R) is the #1 Doctor recommended acid reducer++ and Pharmacist recommended OTC Heartburn medicine+, the first of a class of OTC heartburn medicines that treats frequent heartburn with just one pill a day, unlike most over the counter heartburn medication. Prilosec OTC(R) is the only OTC leading heartburn medicine that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for the treating frequent heartburn. PRILOSEC OTC(R) is the #1 selling OTC heartburn medicine* on the market. For more information about PRILOSEC OTC(R), visit www.prilosecotc.com. PRILOSEC OTC(R) is available over-the-counter through an alliance between P&G and AstraZeneca.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. P&G has one of the strongest portfolios of quality, leadership brands in consumer health and wellness, including Actonel(R), Align(R), Always(R), Asacol(R), Crest(R), Enablex(R), Metamucil(R), Oral-B(R), Pepto-Bismol(R), Prilosec OTC(R), Scope(R), Tampax(R), and Vicks(R), in addition to its trusted consumer brands, including Ariel(R), Braun(R), Bounty(R), Charmin(R), Dawn(R), Downy(R), Duracell(R), Gillette(R), Head & Shoulders(R), Iams(R), Lenor(R), Mach3(R), Olay(R), Pantene(R), Pampers(R), Pringles(R), Tide(R), Wella(R), and Whisper(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About The NASCAR Foundation

The National Association for Stock Car Auto Racing, Inc., (NASCAR) launched The NASCAR Foundation in January 2006. The Foundation is a 501(c)(3) non-profit entity that embodies the compassion of the NASCAR Family and its commitment to serving communities. The Foundation supports a wide range of charitable initiatives that reflect the core values of the entire NASCAR Family. The NASCAR Foundation will use strength of the sport and its people to make a difference in the lives of those who need it most. For more information on The NASCAR Foundation, please visit the website: www.nascar.com/foundation.

About Richard Childress Racing

Richard Childress Racing (www.rcrracing.com) has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2009 Sprint Cup Series lineup includes Casey Mears (No. 07 Jack Daniel's), Kevin Harvick (No. 29 Shell-Pennzoil), Jeff Burton (No. 31 Caterpillar) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper). Its 2009 Nationwide Series lineup includes Bowyer, Burton and Stephen Leicht (No. 29 Holiday Inn).

    Contact:  
    P&G Health Care External Relations
    Carlos Taveras
    513-622-4645
    Taveras.cm@pg.com

    MS&L Worldwide
    Tanya Robertson
    212-468-3628
    Tanya.Robertson@mslworldwide.com

+ Pharmacy Times, OTC Supplement, June 2007

* Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation Audit (April 2004-June 2007, Acid Reducer Category). Data on file.


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SOURCE Procter & Gamble
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