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Prevention and Eyecare Begin at Home
Date:11/30/2008

SAN JUAN, Puerto Rico, Nov. 30 /PRNewswire/ -- How exposed are your eyes to harmful UV rays? Are you aware of the damaging effects? Do you remember the date of your next eye appointment? Do you know where the closest eyecare professional is located? Find the answers to these questions and more information about eye health from the comfort of your home by visiting www.Transitions.com.

Over 56 percent of Hispanics in the United States use the Internet for recreational purposes or to find information and carry out business. Therefore, it's no surprise that Hispanics also search online to learn more about eye health.

When visiting the Transitions Optical home page, consumers can select the Spanish language option and access a wealth of healthy sight information and useful digital applications to learn about proper eyecare and eyewear.

"Spanish-speaking consumers prefer to express their eye health concerns in their native language, so Spanish-language educational tools help to facilitate dialogue between consumers and their eyecare professionals," said Dr. Madeline Romeu, O.D., F.A.A.O. "It's important for consumers to understand the need for eye protection and healthy sight and wellness so they feel comfortable with the recommendations that their eyecare professionals offer."

One of the educational tools on Transitions Optical's Web site shows how photochromic lenses, like Transitions(R) lenses, activate when exposed to the sun. The application demonstrates how the lenses are clear indoors and automatically darken in the presence of UV rays outdoors to protect the eyes. The Web site also includes a tool for patients to find local eyecare professionals who speak Spanish and sign up to receive automatic appointment reminders."

Transitions Optical has a long-standing commitment to educate the Hispanic community about eye health and the critical role it plays in overall health and wellness," said Martha Rivera, Transitions Optical, multicultural manager, Transitions Optical. "The company's awareness initiatives promote healthy sight in every light by informing Hispanic families about proper eye protection and preserving healthy sight today and tomorrow."

For more information about eye health and Transitions lenses, visit www.Transitions.com.

Latinos Online Study by the Pew Internet & American Life Project, www.pewinternet.org


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SOURCE Transitions Optical
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