Navigation Links
'Prevent death' message more effective than 'save life' in blood donation campaigns
Date:3/6/2013

Subtle changes in messaging can have a profound impact on the effectiveness of charitable messages such as calls for blood donations, according to research published March 6 in the open access journal PLOS ONE by Eileen Chou from the University of Virginia and co-author Keith Murnighan at Northwestern University.

Though chronic shortages in U.S blood banks could be alleviated by a small increase in the number of blood donors, people are not always motivated enough to help. In the current study, researchers collaborated with the Red Cross to assess the effects of changing the urgency and messaging of a call for blood donations. The scientists found that on a college campus, describing blood donations as a way to "prevent a death" rather than "save a life" significantly increased the rate of donations.

In a second study, the researchers assessed the effects of these slight changes in framing a charitable message on people's emotional motivation for a monetary donation. Here, they found that framing an appeal as "helping people to avoid a loss" rather than "helping people to gain benefits" led to increased intentions to volunteer and more helping behavior. Volunteers presented with such "prevention of loss" messages were also more likely to expect larger donations to their cause. "These findings demonstrated a simple, reliable, and effective method for charities to significantly increase important helping behaviors," Chou said.


'/>"/>

Contact: Jyoti Madhusoodanan
jmadhusoodanan@plos.org
415-568-4545
Public Library of Science
Source:Eurekalert

Page: 1

Related medicine news :

1. Community-based HIV-prevention efforts can boost testing, help reduce new infections
2. Hope in stopping melanoma from spreading: Inhibiting protein prevents metastasis to lungs in mice
3. Quorn Foods Inc. Affirms a Vegetarian Diet May Prevent Heart Disease
4. Daily-use HIV prevention approaches prove ineffective among women in NIH study
5. Heart-Healthy Habits in Childhood May Prevent Future Disease
6. Many Allergic to Fire Ants Sting Dont Get Preventive Shots
7. UV-Aid New Technology Utilizes Hydroxyls to Eliminate Bacteria and Viruses Helping Prevent Colds, Flu, and Ear Infections
8. Protein balance key in preventing cancer
9. New cancer vaccine shows future promise in treating and preventing metastatic cancers
10. World Leader In Manufacturing Of Cleaning Solutions; Midbrook Medical, Announces The Launch Of UV Flash, 60 Second Infection Prevention Station Designed To Combat HAI's
11. Teen Pregnancy-Prevention Program Works, Study Says
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/27/2015)... May 27, 2015 Allred Dental located in ... patients - who need extensive dental treatment - understand the ... options customized for their problems. , Dr. Jeff Allred calls ... presentation of the assessment of the patient’s oral health and ... can treat their oral health problems. , “The dental case ...
(Date:5/27/2015)... 27, 2015 The new http://www.carsonenergy.com ... Why investors should consider oil and gas investing, the ... wells are drilled, industry news, IRA investing, definitions and ... years of knowledge and experience is now in one ... to be able to access 24 hours a day, ...
(Date:5/27/2015)... (PRWEB) May 27, 2015 Black ... customer satisfaction surveys in the multiple services and ... to determine the highest ranked Electronic Health and ... of a special research focus on implemented EHR ... those software vendors with the highest scores in ...
(Date:5/27/2015)... 2015 CURE® Magazine and ... mission is to advance research, provide information and support, ... to battle the fifth most common type of cancer, ... start to grow out of control. , “CURE ... every stage of the cancer experience through digital and ...
(Date:5/27/2015)... 2015 The MedSpa at Hendrick is ... filler treatments in Abilene, Texas: Xeomin®, Belotero Balance® and ... of glabellar lines, better known as the lines between ... designed to treat smoker’s lines around the mouth and ... Radiesse® improves the appearance of smile lines or lines ...
Breaking Medicine News(10 mins):Health News:San Marcos Dentistry Office Offering a New Service Dental Case Planning 2Health News:Carson Energy Launches Next Generation Investor Website 2Health News:Cloud-Based Electronic Health Record firms sweep top physician satisfaction rankings for Small and Solo Practices, reveals 2015 Black Book survey 2Health News:Cloud-Based Electronic Health Record firms sweep top physician satisfaction rankings for Small and Solo Practices, reveals 2015 Black Book survey 3Health News:Cloud-Based Electronic Health Record firms sweep top physician satisfaction rankings for Small and Solo Practices, reveals 2015 Black Book survey 4Health News:CURE® Magazine and Bladder Cancer Advocacy Network Align to Increase Awareness of Fifth Most Common Type of Cancer 2Health News:CURE® Magazine and Bladder Cancer Advocacy Network Align to Increase Awareness of Fifth Most Common Type of Cancer 3Health News:The MedSpa at Hendrick Introduces Xeomin®, Belotero Balance® and Radiesse® Injectables 2
... To mark World Cancer Day, the American Cancer Society issued ... economic growth in developing countries are driving up the global ... the world,s new cancer cases and deaths (7.1 million and ... the authors of the report noted. And this, they say, ...
... coaxing healthy and diseased human bone marrow to become ... laid the groundwork for observing the onset of the ... the first successful reprogramming of blood cells obtained from ... cell researcher Igor Slukvin, who directed a study aimed ...
... , THURSDAY, Feb. 3 (HealthDay News) -- About ... each year if more Americans ate a healthy diet, got ... World Cancer Research Fund (WCRF). These types of lifestyle ... such as breast (38 percent fewer cases per year), stomach ...
... By Jenifer Goodwin HealthDay Reporter , THURSDAY, ... people to lose weight, gastric bypass surgery seems to ... function and appearance, a new study suggests. Obesity ... problems, including heart failure, atrial fibrillation (an abnormal heart ...
... laboratory rat learns how to reach for and grab a ... a rodent the acquired knowledge significantly alters the structure ... 22 percent more dendritic spines connecting them to other motor ... Proceedings of the National Academy of Sciences by ...
... not get enough to eat use hospitals and emergency rooms at ... four respondents to a nationwide survey reported not getting enough to ... and more than two thirds of those had recently gone without ... the Journal of General Internal Medicine and has been ...
Cached Medicine News:Health News:Cancer on the Rise in Developing Countries: Report 2Health News:New induced stem cells may unmask cancer at earliest stage 2Health News:Healthier Lifestyles May Prevent 340,000 U.S. Cancers a Year: Study 2Health News:Weight-Loss Surgery May 'Remodel' Heart 2Health News:Weight-Loss Surgery May 'Remodel' Heart 3Health News:Learning causes structural changes in affected neurons 2Health News:Learning causes structural changes in affected neurons 3Health News:Homeless people without enough to eat are more likely to be hospitalized 2
(Date:5/27/2015)... 27, 2015  With all the daily obstacles facing ... provide to keep patients healthy should be easy. Unfortunately, ... the Affordable Care Act continues to affect the way ... making it more important than ever that medical practices ... they contract with for patient care. Each ...
(Date:5/27/2015)... May 26, 2015 Research and Markets( http://www.researchandmarkets.com/research/nt9zlx/asia_pacific ... Pacific Mammography Market - Growth, Trends And Forecasts (2014 ... Mammography is a detailed type of imaging that ... mammography exam, called a mammogram, is used to support ... in women. An x-ray (radiograph) is a noninvasive medical ...
(Date:5/27/2015)... 27, 2015 Water Street Healthcare ... the health care industry, announced today that it ... of the world,s leading global health care companies. The ... the firm established in 2013 as a new ... in developing pharmaceutical products and medical devices. ...
Breaking Medicine Technology:Physicians Seek Payer Inclusion, Not Impediment 2Physicians Seek Payer Inclusion, Not Impediment 3Asia Pacific Mammography Market Trends and Forecasts 2015-2019 2Water Street Announces Pharmaceutical Development Partnership with Global Health Care Company 2
... Australia, Feb.5 Cytopia Limited (ASX: CYT) has ... study for CYT997, the company,s anticancer vascular-disrupting agent ... tolerability study have been achieved. These were to ... dose-limiting toxicities (DLTs) for the agent when administered ...
... analysis software to monitor health outcomes in Fresno, California ... Health Research Foundation (GHRF) today announced that it has ... fund asthma treatment in California,s Central Valley, a region ... state. The grant will help fund data collection and ...
Cached Medicine Technology:Cytopia Concludes Phase I Oral Trial for Vascular-Disrupting Agent, CYT997 2Cytopia Concludes Phase I Oral Trial for Vascular-Disrupting Agent, CYT997 3Cytopia Concludes Phase I Oral Trial for Vascular-Disrupting Agent, CYT997 4Global Health Research Foundation Awarded $25,000 Grant From Westly Foundation to Study Asthma in California's Central Valley 2
One channel transcranial Doppler...
Locates flow easily, and identifies flow depth and direction for multiple vessels simultaneously....
... an advanced Doppler system that allows non-invasive ... body. This method of measurement is particularly ... blood to the brain. , ,TCD is ... problems such as vasospasm and intracranial stenosis. ...
Swiss Watchmaker Forceps, 4" extra-long precision ground points....
Medicine Products: