Navigation Links
'Prevent death' message more effective than 'save life' in blood donation campaigns
Date:3/6/2013

Subtle changes in messaging can have a profound impact on the effectiveness of charitable messages such as calls for blood donations, according to research published March 6 in the open access journal PLOS ONE by Eileen Chou from the University of Virginia and co-author Keith Murnighan at Northwestern University.

Though chronic shortages in U.S blood banks could be alleviated by a small increase in the number of blood donors, people are not always motivated enough to help. In the current study, researchers collaborated with the Red Cross to assess the effects of changing the urgency and messaging of a call for blood donations. The scientists found that on a college campus, describing blood donations as a way to "prevent a death" rather than "save a life" significantly increased the rate of donations.

In a second study, the researchers assessed the effects of these slight changes in framing a charitable message on people's emotional motivation for a monetary donation. Here, they found that framing an appeal as "helping people to avoid a loss" rather than "helping people to gain benefits" led to increased intentions to volunteer and more helping behavior. Volunteers presented with such "prevention of loss" messages were also more likely to expect larger donations to their cause. "These findings demonstrated a simple, reliable, and effective method for charities to significantly increase important helping behaviors," Chou said.


'/>"/>

Contact: Jyoti Madhusoodanan
jmadhusoodanan@plos.org
415-568-4545
Public Library of Science
Source:Eurekalert

Page: 1

Related medicine news :

1. Community-based HIV-prevention efforts can boost testing, help reduce new infections
2. Hope in stopping melanoma from spreading: Inhibiting protein prevents metastasis to lungs in mice
3. Quorn Foods Inc. Affirms a Vegetarian Diet May Prevent Heart Disease
4. Daily-use HIV prevention approaches prove ineffective among women in NIH study
5. Heart-Healthy Habits in Childhood May Prevent Future Disease
6. Many Allergic to Fire Ants Sting Dont Get Preventive Shots
7. UV-Aid New Technology Utilizes Hydroxyls to Eliminate Bacteria and Viruses Helping Prevent Colds, Flu, and Ear Infections
8. Protein balance key in preventing cancer
9. New cancer vaccine shows future promise in treating and preventing metastatic cancers
10. World Leader In Manufacturing Of Cleaning Solutions; Midbrook Medical, Announces The Launch Of UV Flash, 60 Second Infection Prevention Station Designed To Combat HAI's
11. Teen Pregnancy-Prevention Program Works, Study Says
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/17/2017)... ... January 17, 2017 , ... Etymotic Research ... Association of Music Merchants (NAMM) winter trade show, Booth #2876, at the Anaheim ... has long been the gold standard for high-definition, in-ear earphones. This classic earphone ...
(Date:1/17/2017)... CA (PRWEB) , ... January 17, 2017 , ... ... County, as well as Palm Desert, is opening a new office in San ... deep transcranial magnetic stimulation (dTMS) in Southern California, successfully treating individuals struggling with ...
(Date:1/17/2017)... (PRWEB) , ... January 17, 2017 , ... ... accredited, online continuing education for EMS and firefighting professionals, has released four new ... Solution. These new courses are taught live in an online classroom and meet ...
(Date:1/17/2017)... ... January 17, 2017 , ... Surgeons from New York’s ... care practitioners on the latest breakthroughs in the prevention, diagnosis and treatment of ... according to eye surgeon, Jeffrey Martin, MD, FACS, Chief Executive Officer of SightMD ...
(Date:1/17/2017)... (PRWEB) , ... January 17, 2017 , ... ... today announced its partnership with Sigfox in the U.S.A. to offer ... nationwide including new offerings on large-scale environmental sensor deployments such as monitoring ...
Breaking Medicine News(10 mins):
(Date:1/17/2017)... Jan. 17, 2017  From the company that brought a full ... years ago, comes a new line of companion animal pet first ... leader in equine first aid, has developed two sizes of small ... , Inc. Featuring a small and a large ... and rodeo family, is not a newcomer to working with small ...
(Date:1/17/2017)... 2017  OrthoAccel ® Technologies, Inc. announces that ... published "The Effect of Vibration on Molar Distalization," a ... S. Jay Bowman , this prospective, peer-reviewed clinical ... SoftPulse Technology ® speeds up molar distalization rates ... number of days to move the upper molars into ...
(Date:1/17/2017)... , Jan 17, 2017 Research and ... in Healthcare Industry 2016-2020" report to their offering. ... The global fluoropolymer market ... during the period 2016-2020. Global Fluoropolymer Market in ... market analysis with inputs from industry experts. The report covers the ...
Breaking Medicine Technology: