Navigation Links
Pressure to Promote Healthier Eating to Cause Minor Growing Pains for Kids' Licensed Foods and Beverages
Date:9/28/2007

NEW YORK, Sept. 28 /PRNewswire/ -- Amid increasing pressure to combat childhood obesity, the market for licensed foods and beverages targeted toward three- to eleven-year-olds will lumber forward, breaking the $1 billion mark in 2011, according to Kids' Licensed Foods & Beverages in the U.S., a new report from market research publisher Packaged Facts.

Between 2002 and 2006, U.S. retail sales of kids' licensed food and beverage products rose 9%, from $684 million to $746 million. Riding the coattails of Spiderman, Hannah Montana, Pirates of the Caribbean's Jack Sparrow, and others, the market will continue to grow through 2011, but at a slightly lower than historical CAGR rate, at seven percent.

Pressure from parents, the government, and consumer groups regarding the healthiness of kids' foods and beverages may make keeping pace with the market difficult for some licensors and marketers. However, once through this painful period of re-assessment and re-adjustment, kids' licensed products will again see significant growth.

"Packaged Facts expects alternative kids' licensed products to crop up on store shelves in the once-avoided healthy profile categories, and for marketers to make use of new avenues for promotion that are focused less on television and more on interaction," notes Cathy Minkler, Associate Editor of Packaged Facts. "Eleven major companies that account for a large percentage of children's food and beverage advertising have already pledged to curb their advertising of junk food to kids and no longer use licensed characters to advertise online or in print media unless they're promoting healthier products, and we project that more snack manufacturers will introduce health snack alternatives to drive future profitability."

Kids' Licensed Foods & Beverages in the U.S. provides a comprehensive look at the market for foods and beverages that target children. The report considers products that are not specifically directed at children but are likely to be eaten by children, examines new consumer and product trends, and offers competitive profiles of industry leaders (and up and comers). The report is available from Packaged Facts by visiting: http://www.packagedfacts.com/Kids-rsquo-Licensed-1513838.

About Packaged Facts

Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit http://www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.


'/>"/>
SOURCE Packaged Facts
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Spouses and other partners lower blood pressure says new research
2. H2O - a cure for low blood pressure
3. Uncontrolled blood pressure
4. Weight and Blood Pressure
5. Nitric oxide involved in high blood pressure
6. Way to monitor blood pressure
7. Pressure on spine cause problems
8. Aggressive blood pressure treatment needed
9. Blood Pressure Drug may slow wasting in burn victims
10. Borderline blood pressure- possible health risk
11. Patients Pressure Would Result In Overprescription
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... ... On The Brink”: the Christian history of the United States and the loss of ... William Nowers. Captain Nowers and his wife, Millie, have six children, ten grandchildren, ... Navy. Following his career as a naval aviator and carrier pilot, he spent ...
(Date:10/12/2017)... ... , ... Planet Fitness, one of the largest and fastest growing franchisors and ... flagship location in Covington, LA at 401 N. U.S. Highway 190, in January of ... Depot in the Holiday Square shopping center. Its location allows it to serve both ...
(Date:10/12/2017)... Bethesda, MD (PRWEB) , ... October 12, 2017 , ... ... Award of Excellence to Carol Friedman, PhD, FACMI, during the Opening Session of AMIA’s ... 4 – 8. , In honor of Morris F. Collen, a pioneer in the ...
(Date:10/12/2017)... ... October 12, 2017 , ... Dr. Parsa ... contributed a medical article to the newly revamped Cosmetic Town journal ... the hair transplant procedure known as Follicular Unit Extraction (FUE). , ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... On Saturday, ... a treadmill relay – Miles by Moonlight to raise money for the American Heart ... or more. , Teams will work together to keep their treadmills moving for ...
Breaking Medicine News(10 mins):
(Date:9/25/2017)... 25, 2017   Montrium , an industry ... today—from the IQPC Trial Master Files & Inspection ... that EastHORN Clinical Services has selected eTMF ... TMF management. EastHORN, a leading European contract research ... increase transparency to enable greater collaboration with sponsors, ...
(Date:9/22/2017)... DIEGO , Sept. 22, 2017 AVACEN ... medical device is now successfully helping those with the ... Fibromyalgia diagnosed Amanda in Essex, ... dressed and washing my hair, experiencing no sleep at ... in painful spasm… I cannot recommend [the AVACEN 100] ...
(Date:9/18/2017)... R.I. , Sept. 18, 2017 /PRNewswire/ ... the fields of bioinformatics and immune engineering, ... a protective avian influenza A (H7N9) vaccine. ... distantly related to seasonal influenza and presents ... rely on prior exposure to be effective. ...
Breaking Medicine Technology: