Navigation Links
Pressure to Promote Healthier Eating to Cause Minor Growing Pains for Kids' Licensed Foods and Beverages
Date:9/28/2007

NEW YORK, Sept. 28 /PRNewswire/ -- Amid increasing pressure to combat childhood obesity, the market for licensed foods and beverages targeted toward three- to eleven-year-olds will lumber forward, breaking the $1 billion mark in 2011, according to Kids' Licensed Foods & Beverages in the U.S., a new report from market research publisher Packaged Facts.

Between 2002 and 2006, U.S. retail sales of kids' licensed food and beverage products rose 9%, from $684 million to $746 million. Riding the coattails of Spiderman, Hannah Montana, Pirates of the Caribbean's Jack Sparrow, and others, the market will continue to grow through 2011, but at a slightly lower than historical CAGR rate, at seven percent.

Pressure from parents, the government, and consumer groups regarding the healthiness of kids' foods and beverages may make keeping pace with the market difficult for some licensors and marketers. However, once through this painful period of re-assessment and re-adjustment, kids' licensed products will again see significant growth.

"Packaged Facts expects alternative kids' licensed products to crop up on store shelves in the once-avoided healthy profile categories, and for marketers to make use of new avenues for promotion that are focused less on television and more on interaction," notes Cathy Minkler, Associate Editor of Packaged Facts. "Eleven major companies that account for a large percentage of children's food and beverage advertising have already pledged to curb their advertising of junk food to kids and no longer use licensed characters to advertise online or in print media unless they're promoting healthier products, and we project that more snack manufacturers will introduce health snack alternatives to drive future profitability."

Kids' Licensed Foods & Beverages in the U.S. provides a comprehensive look at the market for foods and beverages that target children. The report considers products that are not specifically directed at children but are likely to be eaten by children, examines new consumer and product trends, and offers competitive profiles of industry leaders (and up and comers). The report is available from Packaged Facts by visiting: http://www.packagedfacts.com/Kids-rsquo-Licensed-1513838.

About Packaged Facts

Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit http://www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.


'/>"/>
SOURCE Packaged Facts
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Spouses and other partners lower blood pressure says new research
2. H2O - a cure for low blood pressure
3. Uncontrolled blood pressure
4. Weight and Blood Pressure
5. Nitric oxide involved in high blood pressure
6. Way to monitor blood pressure
7. Pressure on spine cause problems
8. Aggressive blood pressure treatment needed
9. Blood Pressure Drug may slow wasting in burn victims
10. Borderline blood pressure- possible health risk
11. Patients Pressure Would Result In Overprescription
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is ... associated with chronic pain and the benefits of holistic treatments, Serenity Recovery Center ... suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder of ...
(Date:6/24/2016)... ... June 24, 2016 , ... The ... in Dallas that it will receive two significant new grants to support its ... PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists for ...
(Date:6/24/2016)... San Francisco, CA (PRWEB) , ... June 24, ... ... at CitiDent, is now offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has ... , self-ligating Damon brackets , AcceleDent, and accelerated osteogenic orthodontics. , ...
(Date:6/24/2016)... NY (PRWEB) , ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin ... companies that call for a minimum wage raise to $12 an hour by 2020 and ... This will restore the lost value of the minimum wage, assure the wage floor does ...
(Date:6/24/2016)... ... 24, 2016 , ... EB Medicine presented its first-ever “Issue ... conference in Ponte Vedra Beach, FL. The awards honor the outstanding work of ... and Pediatric Emergency Medicine Practice. , “With this award, we recognize the ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Any dentist who has made an implant supported ... Many of them do not even offer this as a ... laboratory costs involved. And those who ARE able to offer ... high cost that the majority of today,s patients would not ... Zadeh , founder of Dental Evolutions Inc. and inventor of ...
(Date:6/23/2016)... June 23, 2016 Roche (SIX: RO, ROG; ... for its Elecsys BRAHMS PCT (procalcitonin) assay as a ... septic shock. With this clearance, Roche is the first ... integrated solution for sepsis risk assessment and management. ... infection and PCT levels in blood can aid clinicians ...
(Date:6/23/2016)... 2016 Research and Markets has announced ... report to their offering. ... a favourable commercial environment for MedImmune to enter. The US ... will serve to drive considerable growth for effective anti-influenza medications. ... cap sales considerably, but development is still in its infancy. ...
Breaking Medicine Technology: