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Pressure to Look Young May Be Sending More Men to Plastic Surgeons
Date:3/21/2011

By Steven Reinberg
HealthDay Reporter

MONDAY, March 21 (HealthDay News) -- More American men seem to be lining up for facelifts, Botox injections, nose jobs and liposuction than ever before.

A new report by the American Society of Plastic Surgeons shows that the number of cosmetic procedures among men in the United States increased by 2 percent last year, compared with 2009. Men underwent more than 1.1 million cosmetic procedures, including both minimally invasive and surgical procedures, according to the report.

"Men are paying more attention to their appearance," said Dr. Phillip Haeck, the society's president.

However, the reasons that more men are having cosmetic procedures vary. "It all depends on the category," he said.

Breast reductions, for instance, increased 6 percent. "That is driven by the fact that there is more awareness," Haeck said. "I call this guys' dirty little secret."

"They are embarrassed by it," he said. "They are interested in not letting anyone know that they have had this operation, but they are thrilled afterward. They can go out to the pool and not be embarrassed by the fact that they had what would be a woman's C cup."

Most men who undergo breast reduction, Haeck said, are younger than 30. "For them it's a lot of money, but they are tired of being embarrassed by it," he said.

On the other hand, the increase in facelifts is largely driven by men in their 50s and 60s, Haeck said.

"That's the leading edge of the baby boomers," he said. "These are really fit people who have paid a lot of attention to keeping their bodies in shape." But, he said, they're getting a "turkey neck," which is something exercise won't get rid of.

"This generation has paid a lot of attention to how they look, and they don't want to grow old gracefully," he said.

The pressure to look young apparently affects other men, too -- especially those looking for work.

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