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Press briefings to address longevity, mobility, brain fitness at GSA's San Francisco meeting
Date:11/8/2007

ation), describe how federal and state policy are being used to remove barriers and create incentives for sustainable, consumer-oriented senior transportation. ITNAmerica's innovative solution allows thousands of older citizens to remain mobile and earned Freund GSA's prestigious Maxwell A. Pollack Award for Productive Aging. Reporters are also invited to attend her award lecture on ITNAmerica: An Entrepreneurial Approach to Senior Mobility Practice, Policy, and Research.

Can Brain Exercise Really Be Proven To Rejuvenate Older Adults?
Monday, November 19th from 9:00 a.m. 10:00 a.m.

Dr. Elizabeth Zelinski of the University of Southern California (USC) will release initial data from the IMPACT Study, the largest study on aging and cognitive training to use available products (i.e., the Posit Science Brain Fitness Program). This prospective, randomized, controlled trial (led by USC and the Mayo Clinic) will determine for the first time whether computer-based training designed by neuroscientists can cause gains that generalize to broad measures of cognition and that are noticeable in every day life. Zelinski will expand on data covered in a late-breaking poster, The IMPACT Study: Randomized Controlled Trial of a Brain Plasticity-Based Training Program for Age-Related Cognitive Decline, on display in the Hilton's Yosemite Foyer from 8:00 a.m. on Saturday, November 17th - 12:00 p.m. on Sunday, November 18th.

The complimentary media registration allows access to all sessions (with the exception of ticketed events and pre-conference workshops) and the Exhibit Hall. Badges and printed program materials can be picked up from the Press Room, located in room Union Square 11 of the Hilton.

Reporters will also have the opportunit
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Contact: Todd Kluss
tkluss@geron.org
202-587-2839
The Gerontological Society of America
Source:Eurekalert

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