Approach creates healthy relationships, strong bottom lines
SOUTH BEND, Ind., Feb. 12 /PRNewswire/ -- Physicians are key players in health care organizations for many reasons. In addition to their most critical job -- caring for patients -- they help drive revenue and referrals. It's essential that organizations evaluate and improve relationships with physicians to ensure they are working to their full potential. To help with this, Press Ganey Associates has unveiled an integrated approach to physician relationships in the health care setting - the Physician Partnership(TM) approach. The new framework will help health care organizations build powerful, sustainable relationships with their physicians, resulting in superior patient care and organizational outcomes.
"Working with physicians can be difficult, especially in today's environment with pressures on reimbursement, rising malpractice insurance costs, and increased competition. It's more challenging to create partnerships with physicians than it was twenty years ago," said Debbie Paller, vice president of physician and employee services at Press Ganey Associates. "However, strong, successful relationships between physicians and hospitals can be created despite challenges in the changing health care delivery system."
The ultimate goal is to align physicians with hospital goals in order to help the relationships, and the bottom line, evolve. The first step to achieving this goal is to understand the two distinct physician motivators: satisfaction and engagement. Satisfied physicians practice health care in an efficient and effective health care facility. Their foundational expectations (the basics), which include up-to-date equipment, timely test results, qualified staff, and efficient processes, are met.
For physicians to be engaged, they also need to be involved in hospital planning and decision-making and have leaders whom they can tru
|SOURCE Press Ganey Associates, Inc.|
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