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Press Ganey Launches Community Image Solution
Date:7/1/2009

SOUTH BEND, Ind., July 1 /PRNewswire/ -- Press Ganey Associates, Inc. today announced the launch of its newest service, the Community Image Solution. This new service will measure community awareness of and preferences for health care facilities and what factors the community truly values. Press Ganey's Community Image Solution has been developed using the latest research on external consumer values, including the Three-Circle Analysis Model of Strategic Advantage as developed by University of Notre Dame professors Joel E. Urbany, PhD and James H. Davis, PhD.*

"An organization's standing in the communities it serves is an extremely valuable asset, and we're excited to be able to help health care organizations determine and improve that standing," said Rick Siegrist, Press Ganey president and CEO. "Positive community image provides strategic leverage with payers, helps recruit physicians and board members, bolsters patient volume, and encourages philanthropy."

In addition to measuring community perception of facilities, the Press Ganey Community Image Solution will identify additional marketing opportunities that influence health care preferences. For example, a facility may have high patient satisfaction scores for a particular service line, but that facility may not be the first choice of its community members because a competitor organization has a more successful marketing campaign.

The Community Image Solution is comprised of four stages:

  • Initial consultation: define the context of the study by identifying key service lines, competitors, and service areas.
  • Survey administration: survey conducted via telephone to a random sample of health care decision makers in the community.
  • Brand Position Analysis(TM): survey results are analyzed to understand the value of the attributes within the organization's community and to
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SOURCE Press Ganey Associates, Inc.
Copyright©2009 PR Newswire.
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