Navigation Links
Press Ganey Launches Community Image Solution
Date:7/1/2009

SOUTH BEND, Ind., July 1 /PRNewswire/ -- Press Ganey Associates, Inc. today announced the launch of its newest service, the Community Image Solution. This new service will measure community awareness of and preferences for health care facilities and what factors the community truly values. Press Ganey's Community Image Solution has been developed using the latest research on external consumer values, including the Three-Circle Analysis Model of Strategic Advantage as developed by University of Notre Dame professors Joel E. Urbany, PhD and James H. Davis, PhD.*

"An organization's standing in the communities it serves is an extremely valuable asset, and we're excited to be able to help health care organizations determine and improve that standing," said Rick Siegrist, Press Ganey president and CEO. "Positive community image provides strategic leverage with payers, helps recruit physicians and board members, bolsters patient volume, and encourages philanthropy."

In addition to measuring community perception of facilities, the Press Ganey Community Image Solution will identify additional marketing opportunities that influence health care preferences. For example, a facility may have high patient satisfaction scores for a particular service line, but that facility may not be the first choice of its community members because a competitor organization has a more successful marketing campaign.

The Community Image Solution is comprised of four stages:

  • Initial consultation: define the context of the study by identifying key service lines, competitors, and service areas.
  • Survey administration: survey conducted via telephone to a random sample of health care decision makers in the community.
  • Brand Position Analysis(TM): survey results are analyzed to understand the value of the attributes within the organization's community and to identify which of those attributes are perceived as strengths and which are opportunities for improvement as compared to the organization's competition.
  • Final consultation: Onsite consultation of the analysis. The consultation includes a strategic marketing blueprint identifying the key attributes valued by the market, likely implications the attributes will have on marketing efforts, and strategic marketing recommendations.

"A health care organization's image within its community is vital to its growth," added Siegrist. "To ensure success, providers must focus not only on what consumers experience with the organization, but also on how community residents--those with and without direct experience--perceive the organization's performance."

The new Community Image Solution is a blueprint for how to assess those perceptions accurately and act strategically to ensure the organization is truly meeting community needs. For more information on Press Ganey's Community Image Solution, visit www.pressganey.com/communityimage.

Press Ganey Associates, Inc.

For more than 20 years, Press Ganey has been committed to providing insight that allows health-care organizations to improve the quality of care they provide while improving their bottom-line results. The company offers the largest comparative customer feedback databases, actionable data, solution resources, and unparalleled consulting and customer service. Press Ganey currently partners with more than 10,000 health-care facilities to measure and improve the quality of their care. For more information, visit www.pressganey.com.

* The model was first explained in a Harvard Business Review article in 2007, but this is the first time it has been applied to health care. The model incorporates perceptions of the organization and its competitors, in addition to external customer needs. The analysis is of where the circles overlap, indicating how well the organization is fulfilling customers' needs versus how well competitors are fulfilling needs. A copy of the model is available upon request.


'/>"/>
SOURCE Press Ganey Associates, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Fluctuating eye pressure associated with visual field deterioration in glaucoma patients
2. Children of depressed moms do better when dad is involved, SLU researcher finds
3. Clinical depression linked to abnormal emotional brain circuits
4. Tumors use enzyme to recruit regulatory T-cells and suppress immune response
5. Specific antagonism lowers blood pressure
6. Are too many people diagnosed as depressed?
7. Depression Taking Toll on Returning U.S. Vets
8. Doctors Often Miss High Blood Pressure in Kids
9. Pill box organizers increase HIV patients adherence and improve viral suppression
10. Damp, Moldy Homes May Cause Depression
11. Treating depression may improve recovery of heart rate variability following coronary syndromes
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... ... 2016 , ... June 19, 2016 is World Sickle Cell Observance Day. In ... benefits of holistic treatments, Serenity Recovery Center of Marne, Michigan, has issued ... Sickle Cell Disease (SCD) is a disorder of the red blood cells, which can ...
(Date:6/24/2016)... ... June 24, 2016 , ... Global law firm Greenberg ... Legal Elite. The attorneys chosen by their peers for this recognition are considered among ... Greenberg Traurig Shareholders received special honors as members of this year’s Legal Elite Hall ...
(Date:6/24/2016)... ... ... Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business for a Fair ... hour by 2020 and then adjusting it yearly to increase at the same rate as ... the wage floor does not erode again, and make future increases more predictable. , The ...
(Date:6/24/2016)... ... 24, 2016 , ... The Haute Beauty Network, affiliated with ... as a prominent plastic surgeon and the network’s newest partner. , Dr. ... handsome men, look naturally attractive. Plastic surgery should be invisible.” He stands by ...
(Date:6/24/2016)... ... ... National recruitment firm Slone Partners is pleased to announce the placement of ... President of North American Capital Sales at HTG Molecular . , ... the commercialization of the HTG EdgeSeq system and associated reagents in North America. , ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 Dehaier Medical Systems ... "Company"), which develops, markets and sells medical devices and ... , signed a strategic cooperation agreement with Hongyuan Supply ... Supply Chain") on June 20, 2016, to develop Dehaier,s ... strategic cooperation agreement, Dehaier will leverage Hongyuan Supply Chain,s ...
(Date:6/24/2016)... , Belgium , June 24, ... VNRX), today announced the appointment of Dr. ... Directors as a Non-Executive Director, effective June 23, ... Audit, Compensation and Nominations and Governance Committees.  As ... Futcher will provide independent expertise and strategic counsel ...
(Date:6/23/2016)... Research and Markets has announced the addition ... Chemical (Sugar, Petrochemical, Glycerin), Inorganic Chemical), Functionality (Filler, Binder, ... Forecast to 2021" report to their offering. ... excipients market is projected to reach USD 8.1 Billion ... forecast period 2016 to 2021. The ...
Breaking Medicine Technology: