Navigation Links
Prescription Drug Advertising Subject of New FDA Web Site for Consumers
Date:9/5/2008

ATLANTA, Sept. 5 /PRNewswire/ -- EthicAd, a nonprofit organization devoted to improving public health through consumer education, announces the launch of a new FDA Web site created to help the general public better understand direct-to-consumer (DTC) advertising of prescription medications. The site, "Be Smart About Prescription Drug Advertising," is hosted by the FDA's Center for Drug Evaluation and Research and was developed by the FDA in partnership with EthicAd. For details, visit http://www.FDA.gov/CDER/ethicad/index.htm or link to the site via FDA's homepage, http://www.fda.gov.

Michael S. Shaw, M.D., executive director of EthicAd, notes that the primary goal of the new site is to help the public obtain accurate, science-based information about prescription drugs and to understand the role and nature of DTC advertising.

"People are often confused about DTC advertising, which is one of the most controversial areas of pharmaceutical marketing," Shaw says. "FDA's new Web site helps clarify the issues by outlining the different types of DTC advertising, explaining what information people should expect to see in DTC ads, and what additional information they should seek out about advertised products."

The easy-to-navigate site includes a practical "Ask Yourself" checklist summarizing information consumers should obtain in order to have knowledgeable conversations with their physicians about advertised products. The new Web site also includes a section for public feedback, which will be used to shape the direction of future FDA consumer-oriented initiatives.

"We share the FDA's commitment to developing innovative and relevant education programs," Shaw says. "By helping consumers obtain factual and reliable information about prescription drugs and have empowered conversations with their healthcare providers about treatment options, EthicAd and the FDA hope to improve individual patient outcomes as well as improve the public health at large."

EthicAd is a volunteer nonprofit organization whose goal is maximizing the public health benefits of DTC advertising by promoting the development of ads that provide substantive, understandable and reliable information about pharmaceutical products. The organization was founded by noted heart surgeon and Congressional Gold Medal recipient Dr. Michael E. DeBakey. EthicAd does not receive any funding from the pharmaceutical industry.

CONTACTS: FDA Division of Drug Marketing, Michael Shaw, M.D.

Advertising & Communications (DDMAC) EthicAd

(301) 796-1200 (404) 503-2703


'/>"/>
SOURCE EthicAd
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. FDA Updates Prescription Guidelines for Blood Thinner
2. University of Texas Study Details Lengthy Payment Delays for Medicare Part D Prescription Drug Claims, Confirming Need for Legislative Fix
3. Prescription labels geared toward pharmacies, not patients
4. AUDIO from Medialink and Pfizer: Prescription for Safer Drugs Discussed in Washington
5. Medicare Prescription Drug Benefit, Nonprofit Hospitals, Ambulatory Surgery Centers, Statistical Methods, and Pay-For-Performance Highlighted In the Latest INQUIRY Journal
6. Governor Rendell Appoints Members of Chronic Care Commission as Part of Prescription for PA
7. AUDIO from Medialink and Pfizer: A New Prescription for Safer Drugs
8. Class Settlement Could Result in Considerable Savings for Certain Consumers of Prescription Pharmaceuticals
9. New Survey Finds Strong Public Interest in Prescription Drug Safety Issues
10. Audio: New Survey Finds Strong Public Interest in Prescription Drug Safety Issues
11. New Pharmacys Owners Go Beyond Your Prescription
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... , ... June 27, 2016 , ... ... mental health professionals, announced today its affiliation with Tennessee Counseling Association. ... to the network of the Tennessee Counseling Association, adding exclusive benefits and promotional ...
(Date:6/27/2016)... Park, KS (PRWEB) , ... June 27, 2016 , ... ... in retailers of Eyeglasses . , Millions of individuals in the United States ... eyeglasses have become a way to both correct vision and make a fashion statement. ...
(Date:6/26/2016)... ... June 26, 2016 , ... Pixel Film Studios Released ProSlice ... "Film editors can give their videos a whole new perspective by using the ... of Pixel Film Studios. , ProSlice Levels contains over 30 Different presets to ...
(Date:6/26/2016)... , ... June 26, 2016 , ... ... once they have been diagnosed with endometriosis. These women need a treatment plan ... require a comprehensive approach that can help for preservation of fertility and ultimately ...
(Date:6/25/2016)... ... ... closing of Bruton Memorial Library on June 21 due to a possible lice infestation, as ... of head lice: the parasite’s ability to live away from a human host, and to ... one in the event that lice have simply gotten out of control. , As lice ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016 The vast majority of dialysis patients ... Treatments are usually 3 times a week, with treatment ... travel time, equipment preparation and wait time.  This regimen ... for patients who are elderly and frail.  Many elderly ... rehabilitation centers for some duration of time. ...
(Date:6/23/2016)... June 23, 2016  Experian Health, the ... transforming the patient payment and care experience, ... new products and services that will enhance ... cycle offerings. These award-winning solutions will enable ... remain compliant in an ever-changing environment and ...
(Date:6/23/2016)...  The National Pharmaceutical Council (NPC) today announced ... research organization as its newest member.  ... president and chief scientific officer, Mallinckrodt Pharmaceuticals, will ... Board of Directors. ... us in support of our efforts to conduct ...
Breaking Medicine Technology: