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Premium A2P (MT) and P2A (MO) SMS/MMS Messaging Market Volume to Reach 631.5 Billion in 2015 - New Report by MarketsandMarkets
Date:10/26/2013

(PRWEB) October 26, 2013

The ‘Global Premium A2P (MT) and P2A (MO) SMS/MMS messaging market size and forecast, 2010 - 2015’ report provides extensive analysis of the premium messaging industry including pricing, current market trends, industry drivers and challenges for better understanding of the premium messaging market structure. This report covers the roles and strategies of key premium SMS wholesalers, content/platform providers and Mobile network operators. The report encloses the profiles of all the major stakeholders in the value chain along with the geographical analysis.

Browse market data tables and in-depth TOC on Global Premium A2P (MT) and P2A (MO) SMS / MMS messaging market size and forecast, 2010 - 2015
http://www.marketsandmarkets.com/Market-Reports/premium-sms-44.html

Early buyers will receive 10% customization on this report.

Premium messaging market volume is expected to reach 631.5 billion by the year 2015, growing at a CAGR of 40.8%. The main forces driving the volume are the decreasing price of premium messages and the convenience it offers to the users. Players in this market can gain competitive advantages by entering into agreements and collaborations and bundling their service offerings.

Premium message is a faster revenue generating segment as compared to standard message services. As telecom service providers continue to struggle with declining voice, ARPU Bundling of premium SMS with premium MMS service provides them opportunities to increase the non-voice ARPU.

Premium messaging is broadly segmented as PSMS and PMMS, which are again segmented into A2P (Application to person) and P2A (Person to application) messages; depending on the origination and termination of the messages. A2P premium messaging comprises larger share of the
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