Navigation Links
Premium A2P (MT) and P2A (MO) SMS/MMS Messaging Market Volume to Reach 631.5 Billion in 2015 - New Report by MarketsandMarkets
Date:10/26/2013

(PRWEB) October 26, 2013

The ‘Global Premium A2P (MT) and P2A (MO) SMS/MMS messaging market size and forecast, 2010 - 2015’ report provides extensive analysis of the premium messaging industry including pricing, current market trends, industry drivers and challenges for better understanding of the premium messaging market structure. This report covers the roles and strategies of key premium SMS wholesalers, content/platform providers and Mobile network operators. The report encloses the profiles of all the major stakeholders in the value chain along with the geographical analysis.

Browse market data tables and in-depth TOC on Global Premium A2P (MT) and P2A (MO) SMS / MMS messaging market size and forecast, 2010 - 2015
http://www.marketsandmarkets.com/Market-Reports/premium-sms-44.html

Early buyers will receive 10% customization on this report.

Premium messaging market volume is expected to reach 631.5 billion by the year 2015, growing at a CAGR of 40.8%. The main forces driving the volume are the decreasing price of premium messages and the convenience it offers to the users. Players in this market can gain competitive advantages by entering into agreements and collaborations and bundling their service offerings.

Premium message is a faster revenue generating segment as compared to standard message services. As telecom service providers continue to struggle with declining voice, ARPU Bundling of premium SMS with premium MMS service provides them opportunities to increase the non-voice ARPU.

Premium messaging is broadly segmented as PSMS and PMMS, which are again segmented into A2P (Application to person) and P2A (Person to application) messages; depending on the origination and termination of the messages. A2P premium messaging comprises larger share of the pie when compared to P2A market as it’s highly commoditized by certain activities like mobile marketing. From an application perspective, premium messaging is divided into billing and micro payments, voting and entertainment, subscriber services including information on demand and mobile marketing services. The frequency of P2A (Person to application) MMS is the lowest; mainly due to the initial high cost and compatibility issues. Micro payments and billing by far is the dominant application; Mobile marketing is the fastest growing segment as it provides marketers with opportunities to directly target niche segments. In terms of geography, APAC is dominating market for premium messages; followed by North America. South America is largely untapped due lack of infrastructure and collaboration amongst service providers.

In the value chain of premium messaging services on the whole, three points are involved; namely: Mobile Network operators, SMS wholesalers or aggregators and Content providers. Mobile network operators earn maximum revenue share in the value chain owing to their front ending ability with end users.

Browse related reports

Lawful Interception Market [Components (Mediation, IAP, Decoders, Interfaces), Technologies (VoIP, NGN, Email, SMS, MMS, Telephony), by Interface (GSM, GPRS, UMTS, LTE, PSTN, DSL, Cable, WLAN)] - Worldwide Market Forecasts and Analysis (2013 - 2018)
http://www.marketsandmarkets.com/Market-Reports/lawful-interception-market-1264.html

United Kingdom - A2P SMS Market Analysis & Forecast (2010 - 2016)
http://www.marketsandmarkets.com/Market-Reports/a2p-sms-market-404.html

About MarketsandMarkets

MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers thirteen industry verticals; including agriculture, advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, telecommunications and IT, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, aerospace & defense.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.

Contact:
Mr. Rohan
North - Dominion Plaza
17304 Preston Road
Suite 800, Dallas, TX 75252
Tel: +1-888-600-6441
Email: sales(at)marketsandmarkets(dot)com
Visit MarketsandMarkets Blog @ http://www.marketsandmarketsblog.com/market-reports/telecom-it
Connect with us on LinkedIn @ http://www.linkedin.com/company/marketsandmarkets

Read the full story at http://www.prweb.com/releases/premium-messaging/strategies-market/prweb11269584.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Games improve employee health and well-being, may reduce health insurance premiums for employers
2. Family Health Insurance Premiums Jump 4 Percent in 2012
3. Certified Astro-Clairvoyant Norah Guide With Premium Astrology Now Offers Insight Into Transit Periods
4. Certified Astro-Clairvoyant Norah Guide with Premium Astrology Makes New Year Predictions for 2013
5. Astro Clairvoyant Norah Guide for Premium Astrology Announces Tools for Enhancing Inner Psychic Abilities in Blog Series
6. Breaking News Blueline Products Announces all-natural "Curb it" A Premium Fat Burning Drops with an Appetite Suppressant Included. Promo "HCG Alaska"
7. New report: Employer health insurance premiums increased 62 percent from 2003 to 2011
8. Zane Benefits Publishes Section 125 Premium Only Plan (POP) Reimbursable Health Insurance Premiums
9. Astro Clairvoyant Norah Guide for Premium Astrology Now Provides Daily Forecasts and Daily Tarot Readings at No Cost
10. Premium Astrology Launches Interactive Blog with Norah Guide
11. eHealthcare Solutions Adds New Publisher Partners to Premium Advertising Network
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits of ... of the latter, setting the bar too high can result in disappointment, perhaps even ... progress toward their goal. , Research from PsychTests.com reveals that behind ...
(Date:6/24/2016)... ... June 24, 2016 , ... Marcy was in a crisis. Her son James, eight, was out ... family verbally and physically. , “When something upset him, he couldn’t control his emotions,” remembers ... would throw rocks at my other children and say he was going to kill them. ...
(Date:6/24/2016)... ... , ... Comfort Keepers® of San Diego, CA is excited to announce they ... to drive cancer patients to and from their cancer treatments. Comfort Keepers provides ... life and ongoing independence. Getting to and from medical treatments is one of ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... is proud to recognize Dr. Barry M. Weintraub as a prominent plastic surgeon ... beautiful women in the world, and the most handsome men, look naturally attractive. ...
(Date:6/24/2016)... ... 24, 2016 , ... Venture Construction Group (VCG) sponsors Luke’s Wings ... 20th at the Woodmont Country Club at 1201 Rockville Pike, Rockville, Maryland, 20852. ... service members that have been wounded in battle and their families. Venture Construction Group ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... According to a new market ... Needles, Safety Pen Needles), Needle Length (4mm, 5mm, 6mm, ... of Purchase (Retail, Non-Retail) - Trends & Global Forecasts ... market for the forecast period of 2016 to 2021. ... by 2021 from USD 1.65 Billion in 2016, growing ...
(Date:6/23/2016)... HOUSTON , June 23, 2016  MedSource ... platform as its e-clinical software solution of choice.  ... the best possible value to their clients by ... nowEDC.  The preferred relationship establishes nowEDC as the ... pricing for MedSource,s full-service clients.  "nowEDC has long ...
(Date:6/23/2016)... startling report released today, National Safety Council research shows ... plan to eliminate prescription opioid overdoses. Prescription Nation ... the worst drug crisis in recorded U.S. history, assigned a "Making ... , New Mexico , Tennessee ... states, three – Michigan , Missouri ...
Breaking Medicine Technology: