Navigation Links
Premium A2P (MT) and P2A (MO) SMS/MMS Messaging Market Volume to Reach 631.5 Billion in 2015 - New Report by MarketsandMarkets

(PRWEB) October 26, 2013

The ‘Global Premium A2P (MT) and P2A (MO) SMS/MMS messaging market size and forecast, 2010 - 2015’ report provides extensive analysis of the premium messaging industry including pricing, current market trends, industry drivers and challenges for better understanding of the premium messaging market structure. This report covers the roles and strategies of key premium SMS wholesalers, content/platform providers and Mobile network operators. The report encloses the profiles of all the major stakeholders in the value chain along with the geographical analysis.

Browse market data tables and in-depth TOC on Global Premium A2P (MT) and P2A (MO) SMS / MMS messaging market size and forecast, 2010 - 2015

Early buyers will receive 10% customization on this report.

Premium messaging market volume is expected to reach 631.5 billion by the year 2015, growing at a CAGR of 40.8%. The main forces driving the volume are the decreasing price of premium messages and the convenience it offers to the users. Players in this market can gain competitive advantages by entering into agreements and collaborations and bundling their service offerings.

Premium message is a faster revenue generating segment as compared to standard message services. As telecom service providers continue to struggle with declining voice, ARPU Bundling of premium SMS with premium MMS service provides them opportunities to increase the non-voice ARPU.

Premium messaging is broadly segmented as PSMS and PMMS, which are again segmented into A2P (Application to person) and P2A (Person to application) messages; depending on the origination and termination of the messages. A2P premium messaging comprises larger share of the pie when compared to P2A market as it’s highly commoditized by certain activities like mobile marketing. From an application perspective, premium messaging is divided into billing and micro payments, voting and entertainment, subscriber services including information on demand and mobile marketing services. The frequency of P2A (Person to application) MMS is the lowest; mainly due to the initial high cost and compatibility issues. Micro payments and billing by far is the dominant application; Mobile marketing is the fastest growing segment as it provides marketers with opportunities to directly target niche segments. In terms of geography, APAC is dominating market for premium messages; followed by North America. South America is largely untapped due lack of infrastructure and collaboration amongst service providers.

In the value chain of premium messaging services on the whole, three points are involved; namely: Mobile Network operators, SMS wholesalers or aggregators and Content providers. Mobile network operators earn maximum revenue share in the value chain owing to their front ending ability with end users.

Browse related reports

Lawful Interception Market [Components (Mediation, IAP, Decoders, Interfaces), Technologies (VoIP, NGN, Email, SMS, MMS, Telephony), by Interface (GSM, GPRS, UMTS, LTE, PSTN, DSL, Cable, WLAN)] - Worldwide Market Forecasts and Analysis (2013 - 2018)

United Kingdom - A2P SMS Market Analysis & Forecast (2010 - 2016)

About MarketsandMarkets

MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers thirteen industry verticals; including agriculture, advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, telecommunications and IT, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, aerospace & defense.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.

Mr. Rohan
North - Dominion Plaza
17304 Preston Road
Suite 800, Dallas, TX 75252
Tel: +1-888-600-6441
Email: sales(at)marketsandmarkets(dot)com
Visit MarketsandMarkets Blog @
Connect with us on LinkedIn @

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Games improve employee health and well-being, may reduce health insurance premiums for employers
2. Family Health Insurance Premiums Jump 4 Percent in 2012
3. Certified Astro-Clairvoyant Norah Guide With Premium Astrology Now Offers Insight Into Transit Periods
4. Certified Astro-Clairvoyant Norah Guide with Premium Astrology Makes New Year Predictions for 2013
5. Astro Clairvoyant Norah Guide for Premium Astrology Announces Tools for Enhancing Inner Psychic Abilities in Blog Series
6. Breaking News Blueline Products Announces all-natural "Curb it" A Premium Fat Burning Drops with an Appetite Suppressant Included. Promo "HCG Alaska"
7. New report: Employer health insurance premiums increased 62 percent from 2003 to 2011
8. Zane Benefits Publishes Section 125 Premium Only Plan (POP) Reimbursable Health Insurance Premiums
9. Astro Clairvoyant Norah Guide for Premium Astrology Now Provides Daily Forecasts and Daily Tarot Readings at No Cost
10. Premium Astrology Launches Interactive Blog with Norah Guide
11. eHealthcare Solutions Adds New Publisher Partners to Premium Advertising Network
Post Your Comments:
(Date:11/28/2015)... , ... November 28, 2015 , ... Pixel Film Studios ... media panels to choose from, the possibilities are endless. Users have full control over ... the ProPanel: Pulse masking effects, users are sure to get heads to turn. , ...
(Date:11/27/2015)... ... , ... The rapid speed at which Americans are aging ... is needed, especially with Alzheimer’s, dementia and other cognitive conditions becoming more prevalent. ... part of this equation: 80 percent of medical care occurs in the home, ...
(Date:11/27/2015)... ... November 27, 2015 , ... ... edition of USA Today in Atlanta, Dallas, New York, Minneapolis, South Florida, with ... digital component is distributed nationally, through a vast social media strategy and across ...
(Date:11/27/2015)... ... ... A simply groundbreaking television series, "Voices in America", which is hosted by Hollywood legend, ... that are presently affecting Americans. Dedicated to providing the world with a wide variety ... consumers focus on, one episode at a time. , In the latest installment ...
(Date:11/27/2015)... ... , ... Dr. Thomas Dunlap and Dr. Patrick Coleman , ... Emergency Medicine at St., Joseph Health System’s Santa Rosa Memorial Hospital , co-hosted ... similar ways and require time-critical intervention to avoid large area heart damage and progressive ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... November 26, 2015 ... nieuwe aanpak combineert immunotherapie met Bremachlorin-photodynamische therapie ... ) --> ... (Photo: ) ... Medisch Centrum (LUMC) blijkt ...
(Date:11/26/2015)... 2015 Research and Markets ( ... "2016 Future Horizons and Growth Strategies in the ... Country Segment Forecasts, Competitive Intelligence, Emerging Opportunities" ... --> --> This new 247-page ... therapeutic drug monitoring market, including emerging tests, technologies, ...
(Date:11/26/2015)... --> ... att använda SyMRI för att hitta optimal ... med multipel skleros (MS) eller hjärntumörmetastaser och ... för att kunna använda SyMRI Research Edition ... kan man generera flera konstrastbilder från en ...
Breaking Medicine Technology: