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Precedent Launches Revolutionary Individual Health Insurance Plans in Texas
Date:9/14/2007

o are on the hook if something unexpected happens."

With monthly premiums that average around $100 per month for healthy, young individuals, Precedent | REMIX health insurance plans are highly affordable. The Coverage on Demand products include "Tempo", a zero deductible plan that pays 60% of in-network eligible medical expenses; "Rhythm", with a $250 deductible that pays 70%; and "Groove", a $500 deductible plan that pays 80%. (All plans pay 60% of prescription drug costs and provide an annual wellness benefit of $400, in both cases waiving any deductibles). Maximum paid claims at the initial level are $1000 for Tempo, $2,500 for Rhythm and $5,000 for Groove. But the unique twist to these plans is that additional coverage up to $5 million is guaranteed, at 100% in network, in the event of an unforeseen contingency such as a traffic accident or appendectomy, even after the need arises.

"This approach of sharing the risk of unanticipated claims, rather than simply sharing the cost up front, is completely new to the U.S. health insurance market," said Tia Goss Sawhney, Precedent's Chief Strategy Officer. "It's one of those innovative ideas that leaves you wondering why no one thought of it before. The policyholder gets something for his or her money at a lower monthly premium, with remarkably good odds of never needing more coverage. And they have guaranteed access to additional coverage if needed. That is a tremendous incentive to be a smart consumer and buy individual health insurance the easy and affordable way through Precedent."

"The insurance industry has to become more retail focused," said Grandstaff. "On the heels of virtually every other business, it's time for innovative health insurance products designed especially for the young adult sector of the population, with a marketing message specific to them. It's also time for the health insurance industry to deliver the instantaneous sales experience that this segment of the market craves."'/>"/>

SOURCE Precedent Insurance
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