Precedent Launches Revolutionary Individual Health Insurance Plan...( Online Site Promises Easy Applicatio...),Health

Online Site Promises Easy Application, Instantaneous Quotes Plus Increased

Coverage 'On Demand'

DALLAS, Sept. 14 /PRNewswire/ -- A new era in health insurance dawned today in Texas, promising affordable individual health insurance for the estimated three million uninsured young, healthy adults in the state.

With the launch of the Precedent | Remix(TM) individual health insurance products at http://www.precedent.com, the health insurance industry has moved to an online retail model, just as so many other products -- such as auto insurance -- have done successfully in the past few years.

"Precedent is offering Texans a ground-breaking suite of individual health plans that meet the specific needs of the young and healthy, especially the uninsured," said Mike Grandstaff, Precedent's CEO. "We are offering very affordable coverage with the built-in flexibility to increase coverage levels through our 'Coverage on Demand' model, which is truly unique to the industry."

Coverage on Demand(TM) allows individuals to purchase a highly affordable lower level of coverage, with the guaranteed ability to increase their level of coverage within a plan year to cover any unanticipated illness or accident, up to $5 million, even after incurring such expenses.

U.S. Census Bureau data show that nearly 50 million Americans were uninsured in 2005, with more than 5.5 million uninsured in Texas. The Lone Star State ranks an unenviable first in the country in the percentage of uninsured residents at 25 percent.

"Everyone deserves affordable health insurance. What we are saying is don't buy more insurance than you need," said Grandstaff. "With Precedent, you can lock in access to additional coverage if you need it -- even after the fact -- with no questions asked. That's true peace of mind, both for young adults and their parents, who probably feel that they're the ones wh
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