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Poultry Farming Industry in China Industry Research Report – Now Available from IBISWorld
Date:5/26/2013

San Francisco, CA (PRWEB) May 26, 2013

In the five years through 2013, revenue for the Poultry Farming industry in China has been growing at an average annualized rate of 7.7% to $75.3 billion. Revenue has been growing steadily due to rises in poultry prices as well as output growth, says IBISWorld. Poultry meat is becoming increasingly important in people's diets as a healthier alternative to other meats. Additionally, poultry meat represents only 23.0% of total meat consumed in China, much lower than the world average. And although pork is still the most popular meat consumed in China, its share has decreased in recent years.

Poultry farming, like other agricultural industries in China, is highly fragmented across the country. Most industry enterprises are small, family-owned poultry farms with total poultry numbers of just a few thousand, says IBISWorld. The top four poultry enterprises – Wen’s Food Group, Charoen Pokphand Group, Liuhe Group, and Hanwei Group – are estimated to account for less than 10.0% of industry revenue in 2013.

Although the Poultry Farming industry in China is subject to a low concentration level, the industry's leaders have been expanding much more rapidly than the industry as a whole, says IBISWorld. Rising labor costs in rural areas and frequent poultry diseases have made individual farming rather vulnerable and less competitive than specialized farms that benefit from economies of scale and more advanced farming technology.

Higher industry concentration levels are expected in the future as poultry farming becomes more integrated with both the upstream feed manufacturing industry and the downstream poultry processing industry, sa
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