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Porter Novelli Named Agency of Record for Pharmavite(R) LLC
Date:11/12/2008

Public Relations Firm to Provide Strategic Communications Support for

Maker and Distributer of Vitamins, Herbs, and Supplements

WASHINGTON, Nov. 12 /PRNewswire/ -- Public relations firm Porter Novelli has been named agency of record for Pharmavite(R) LLC. The Los Angeles-based parent company's portfolio includes the Nature Made(R) vitamin, mineral, herb, and supplement brand -- the number one selling broad-line brand of vitamins in the food, drug, mass, and club channels -- as well as SOYJOY(R), a line of all-natural, nutrient-rich snacks made with whole soy and real fruit.

"Nature Made and SOYJOY are dynamic brands that we're proud to add to the agency's roster of food and nutrition clients," said Carolyn Tieger, partner and managing director of Porter Novelli's Washington, D.C. office. "We have a long heritage of encouraging consumers and healthcare professionals to embrace products and practices that support healthier living, and Pharmavite's portfolio complements this perfectly."

As agency of record for Nature Made, Porter Novelli will provide communication and advocacy leadership for the masterbrand as well as individual products. Porter Novelli has been providing integrated public relations support for SOYJOY since February of 2007.

"Porter Novelli has a top-notch reputation in the nutrition arena, as well as the strategic planning discipline and industry connections that will help take Nature Made and SOYJOY to the next level," said Doug Jones, manager of public relations and corporate communications for Pharmavite.

Pharmavite, parent company of both the Nature Made and SOYJOY brands, makes and distributes high-quality vitamins, minerals, and herbs, as well as other nutritional supplements that promote wellness and help maintain good health.

About Porter Novelli

PORTER NOVELLI was founded in Washington, D.C., in 1972 and is a part of Omnicom Group Inc. (NYSE:

SOURCE Porter Novelli
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