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Pop! Technology Goes Growthink
Date:6/18/2008

'Smart Barcode' Innovator Retains Growthink to Raise $2 Million Dollars in

Series A Capital

LOS ANGELES, June 18 /PRNewswire/ -- Growthink, the leading Investment Banking and Business Development Services Firm to Emerging and Middle Market Enterprises, announced today that the Firm has been retained to raise $2.0 million in Series A capital for Pop! Technology, a creator of 'active' barcode information systems used by the Food, Beverage, Pharmaceutical and Health Services sectors.

Pop! Technology's 'smart' barcodes provide users with real time information about the status and condition of their products at all points of the supply and distribution chain, from manufacture to end-user. The Company's barcodes, which are compatible with current scanning devices, can provide users with a range of critical information, including product temperature, retail placement, fraud detection and shoppers' buying patterns.

"Pop! Technology's smart barcodes are indeed very smart, and have the potential to be a disruptive technology that can be utilized by a wide range of industries. We're excited about our client's potential for growth," said Emily Burg, Growthink's Director of Strategy.

"Our partnership with Pop! Technology demonstrates once again that Growthink is the most experienced capital and advisory partner to innovative, emerging companies," said Jay Turo, Growthink's CEO and Managing Partner.

ABOUT GROWTHINK:

Growthink is the leading Investment Banking and Business Advisory Services Firm to Emerging and Middle Market Enterprises. Growthink provides Research, Strategic, Transactional and Investment Capital Services to its clients, enabling companies to identify and leverage opportunities for growth and market leadership.

Since 1999, Growthink has completed more than 1,400 business plans, market research, and investment banking engagements and its clients have collectively gone on to raise more than $1 billion dollars in investment capital from a diverse and dynamic client portfolio encompassing Emerging, Established and Fortune 2000 Companies, Venture Capital and Private Equity Funds. Learn more about Growthink's expertise at: http://www.growthink.com.


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SOURCE Growthink
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