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PolyU School of Design Launches 2013 Annual Show at New Building Designed by Zaha Hadid
Date:9/5/2013

h readers while they put their hands on the book to find their roots.

The Anxiety of Influence by Jonathan Mak - A series of publication and an interactive presentation that depict the creative journey of a designer and the anxiety of striving for originality. The project title is from a book by Harold Bloom, who believed poets go through 6 stages of struggling with the fear that everything has been said by the poets before them.

My Dear World by Vivian Cheung - This advertising campaign project began with a study on why consumers buy counterfeit products online. This campaign aims to tackle diminishing integrity of the citizens. The "deer" is used as a symbol of honesty with its grace and beauty, and its uncanny sense of where to find fresh green pastures the earth provides.

The Wish for Everything to Remain Unchanged (advertising campaign) by Chiu Sin-ting - Research showed that most of the middle-aged men are facing dilemma in career and life, which can be better described as suffering from the mid-life crisis. They wish everything in lives went back to the good old days. This is actually what the subject of this advertising campaign for a local brand.

Falling Star (animation short) by Benny Fung, Joanne Ma and George Chan – The storyline is set in a secret land called Star Town far above the Earth. People in that town worship the stars and wish they can become one someday. The story tells how Angus, who's fascinated by the Earth, takes on a journey to see the planet and becoming an eternal star in the end.

Hello! Miss Alice (short film) by Lam Cheuk-ying and Dorothy Tsang – It is a light-hearted romantic comedy about a sleepwalking girl Miss Alice and an insomniac boy Mr Apple. The story began when Alice, in her sleepwalking state, made a random call to Mr Apple who thought he was at a food kiosk. The story conveys how love is unexpected; the importance of grabbing the opportunity and how love has t
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6. PolyU Scientists Help Identify Genes Causing Myopia
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