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PolyU School of Design Launches 2013 Annual Show at New Building Designed by Zaha Hadid
Date:9/5/2013

(PRWEB) September 06, 2013

The School of Design at The Hong Kong Polytechnic University (PolyU) is staging its Annual Show for the very first time at its new headquarters in the University's Jockey Club Innovation Tower --- the city's first permanent architecture designed by world-renowned architect Zaha Hadid. This event also marked the soft opening of this new building which will come into use by phases starting from the 2013-2014 academic year.

The Show was opened on 3 September by Guest of Honour Mr Eric Yim, Chairman and CEO of POSH Office Systems; Ir Professor Ping-kong Alexander Wai, Vice President (Research Development); and Professor Cees de Bont, Dean of PolyU's School of Design. Themed "Design Moves", the Annual Show captures the excitement of its relocation from its old premises (in Core A on campus) to the new space; young talents moving forward in their creative endeavors; and the vision for design to drive positive changes in our lives.

According to the organizer, the visual identity of the Annual Show goes back to basic by using black and white for all publicity materials, reflecting a new beginning and a major milestone for the PolyU Design. The use of bold and customized typography echoes the fluid lines of the new architecture.

The Annual Show continues to cover the design disciplines of advertising, digital media, environment & interior, industrial & product, visual communication. A number of designs centered around the creation of pleasant and enriching experiences, while others look at enhancing lifestyles through products, facilities, transportation, environmental devices, and so on. Some of the highlighted projects include:

The Lam Lineage Genealogy by Lam Oi Keat - Using a circular diagram to emphasize Reunion and Connection, the "Lam Lineage Genealogy" design project provides a new navigation experience to "interact" wit
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