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PolyU Released Report On 2013 Tourist Satisfaction and Tourism Service Quality Indices to Boost Tourism Development
Date:7/31/2014

underlying research design resembling that of the PolyU TSI, the PolyU TSQI is a weighted average of the six tourism service quality indices, measuring overall tourism service quality. The PolyU TSQI stood at 77.30 for 2013, an increase of 1.93 points from 75.37 in the previous year.

Among the six service sectors, attractions received the highest score of 81.37, followed by transportation (80.15), immigration (78.15), hotels (76.01), retail shops (74.83) and restaurants (73.91).

Tourists from America had the highest tourism service quality index score of 82.81 in 2013, followed by Australia, New Zealand and the Pacific (82.28), Europe, Africa and the Middle East (80.57), South and Southeast Asia (76.76), Mainland China (76.36), Taiwan and Macau (73.82) and Japan and Korea (68.86).

The PolyU TSQI score was 77.30 for 2013, which was 1.34 points higher than the PolyU TSI of 75.96 for the same year. The deviation between the two indices helped detect areas where service performance failed to boost tourist satisfaction. “With such a comprehensive and sophisticated system of measuring the level of satisfaction of customers and service quality of suppliers, the PolyU TSI and TSQI frameworks would contribute to the sustainable tourism development by helping tourist destinations to become more competitive. It also ensures that tourists enjoy their travel experience to the full,” Professor Kaye Chon, SHTM Dean and Principal Investigator of the PolyU TSQI said. “We at the SHTM are committed to bringing cutting-edge research to business practice and thereby addressing the global challenges that tourism faces.”

About PolyU’s School of Hotel and Tourism Management

PolyU’s School of Hotel and Tourism Management is a world-leading provider of hospitality and tourism education. It was ranked No. 2 internationally among hotel and tourism schools based on research and scholarship, according to a study published in the Journal of Hospitality an
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