Navigation Links
PolyU Released Report On 2013 Tourist Satisfaction and Tourism Service Quality Indices to Boost Tourism Development
Date:7/31/2014

(PRWEB) August 01, 2014

The 2013 PolyU TSI hit a record high of 75.96, increasing 0.89 points from 75.07 in 2012. The index measures inbound tourists’ satisfaction levels across six tourism-related sectors and integrates them into an overall index. The 2013 index indicates that tourists have become increasingly more satisfied with Hong Kong over time.

The index shows that the sectors consistently excelling in service performance in Hong Kong are attractions (79.27) and transportation (78.58). Immigration (76.55), hotels (73.93), retail shops (73.63) and restaurants (73.36) have also managed to exceed tourist expectations. Over the 2009-2013 period, transportation earned the highest tourist satisfaction index with an average of 78.28.

The measurement of tourist satisfaction with Hong Kong spanning five years from 2009 to 2013 has revealed the stability of the market-level index, with Australia, New Zealand and the Pacific scoring the highest (81.29), followed by the Americas (81.27), Europe, Africa and the Middle East (79.27), South and Southeast Asia (76.48), Mainland China (73.97), Taiwan and Macau (71.66) and Japan and Korea (67.59). Over the period, the Americas received, on average, the highest tourist satisfaction index of 79.60.

The PolyU TSI evaluates service sector competitiveness not only over time but also across international tourist destinations. In fact, the Indices have been adopted by an increasing number of destinations, including Macau in 2010 and China’s Guangdong province in 2012. “We are advancing the index in two directions,” explained Professor Haiyan Song, SHTM Associate Dean and Principal Investigator of the PolyU TSI, “first by the introduction of the PolyU TSQI in 2012 and then by continuing to collaborate with destination management organizations worldwide to establish a widespread framework for measuring destination competitiveness based on tourist satisfaction.”

With an underlying research design resembling that of the PolyU TSI, the PolyU TSQI is a weighted average of the six tourism service quality indices, measuring overall tourism service quality. The PolyU TSQI stood at 77.30 for 2013, an increase of 1.93 points from 75.37 in the previous year.

Among the six service sectors, attractions received the highest score of 81.37, followed by transportation (80.15), immigration (78.15), hotels (76.01), retail shops (74.83) and restaurants (73.91).

Tourists from America had the highest tourism service quality index score of 82.81 in 2013, followed by Australia, New Zealand and the Pacific (82.28), Europe, Africa and the Middle East (80.57), South and Southeast Asia (76.76), Mainland China (76.36), Taiwan and Macau (73.82) and Japan and Korea (68.86).

The PolyU TSQI score was 77.30 for 2013, which was 1.34 points higher than the PolyU TSI of 75.96 for the same year. The deviation between the two indices helped detect areas where service performance failed to boost tourist satisfaction. “With such a comprehensive and sophisticated system of measuring the level of satisfaction of customers and service quality of suppliers, the PolyU TSI and TSQI frameworks would contribute to the sustainable tourism development by helping tourist destinations to become more competitive. It also ensures that tourists enjoy their travel experience to the full,” Professor Kaye Chon, SHTM Dean and Principal Investigator of the PolyU TSQI said. “We at the SHTM are committed to bringing cutting-edge research to business practice and thereby addressing the global challenges that tourism faces.”

About PolyU’s School of Hotel and Tourism Management

PolyU’s School of Hotel and Tourism Management is a world-leading provider of hospitality and tourism education. It was ranked No. 2 internationally among hotel and tourism schools based on research and scholarship, according to a study published in the Journal of Hospitality and Tourism Research in November 2009.

With 65 academic staff drawing from 20 countries and regions, the School offers programmes at levels ranging from Higher Diploma to Ph.D. Currently a member of the UNWTO Knowledge Network, the School was bestowed the McCool Breakthrough Award in 2012 by the International Council on Hotel, Restaurant, and Institutional Education (I-CHRIE) recognizing its breakthrough in the form of its teaching and research hotel – Hotel ICON – the heart of the School’s innovative approach to hospitality and tourism education.

Read the full story at http://www.prweb.com/releases/2014/08/prweb12057918.htm.


'/>"/>
Source: PRWeb
Copyright©2014 Vocus, Inc.
All rights reserved

Related medicine news :

1. PolyU Expert Makes First Space Tool for Lunar Exploration
2. PolyU Gears Up for Aviation Services Research in Partnership with Boeing
3. Automotive Plastics Market (Polypropylene, Polyurethane, HDPE, ABS) for Passenger Cars Worth $46,112 Million by 2018 - New Report by MarketsandMarkets
4. PolyU Advances Scientific Studies of Traditional Chinese Medicine
5. "10 Day Fest" Social Innovation Festival Opens at PolyU's Innovation Tower
6. PolyU to Honour Five Distinguished Personalities at 19th Congregation
7. Global Succinic Acid Market (Polyurethanes, Plasticizers, De-Icer Solutions) Worth $496.0 Million by 2016 - New Report by MarketsandMarkets
8. Hot Melt Adhesives Market (Ethylene Vinyl Acetate, Styrenic Block, Polyolefin, Polyurethanes, Polyamide) Worth $7 Billion by 2018 - New Report by MarketsandMarkets
9. PolyU Develops Anti-Counterfeiting Ink for Enhancing Product Authenticity and Traceability
10. PolyU School of Design Launches 2013 Annual Show at New Building Designed by Zaha Hadid
11. PolyU Expert Studies the Health Effects of Using Portable Electronic Devices
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... 13, 2017 , ... Talented host, actor Rob Lowe, is ... a new episode of "Success Files," which is an award-winning educational program broadcasted ... each subject in-depth with passion and integrity. , Sciatica occurs when the sciatic ...
(Date:10/13/2017)... ... , ... “The Journey: From the Mountains to the Mission Field”: the story ... the Philippines. “The Journey: From the Mountains to the Mission Field” is the creation ... has taught all ages and currently teaches a class of ladies at her church, ...
(Date:10/12/2017)... ... 12, 2017 , ... First Healthcare Compliance (FHC), an industry ... a range of technology and learning solutions at the 68th Annual American Healthcare ... be held October 14–18, 2017 at the Mandalay Bay Resort in Las Vegas, ...
(Date:10/12/2017)... ... 12, 2017 , ... Planet Fitness, one of the largest and fastest growing ... open a flagship location in Covington, LA at 401 N. U.S. Highway 190, in ... to Office Depot in the Holiday Square shopping center. Its location allows it to ...
(Date:10/12/2017)... ... October 12, 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ... introduction of an innovative new design of the shoulder pad. The shoulder pad ... comfort while controlling your pain while using cold therapy. By utilizing ice and water ...
Breaking Medicine News(10 mins):
(Date:9/25/2017)... , Sept. 25, 2017  EpiVax, Inc., ... vaccine design, and immune-engineering today announced the launch ... the development of personalized therapeutic cancer vaccines. EpiVax ... provided exclusive access to enabling technologies to the ... MBA will lead EpiVax Oncology as Chief Executive ...
(Date:9/22/2017)...  As the latest Obamacare repeal effort moves is ... (R-LA) and Lindsey Graham (R-SC) medical device ... industry is in an odd place.  The industry wants ... tax on medical device sales passed along with the ... increased visits and hospital customers with the funding to ...
(Date:9/19/2017)... Inc., a venture-backed medical device company developing a non-invasive, robotically assisted, platform therapy that uses ... today:   ... Jim ... Tom Tefft ... Veteran medical device executive Josh Stopek , PhD, who has led R&D and business ...
Breaking Medicine Technology: