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Polaroid(R) and The Breast Cancer Research Foundation(R) Print Pink
Date:9/30/2009

ww.polaroid.com beginning October 1 through December 31, 2009.

ABOUT POLAROID(®)

Globally recognized as a trusted brand for over 70 years, Polaroid is best known for pioneering instant photography. Today, instant photography has been reinvented with the innovative line of Polaroid PoGo(TM) digital products. In addition, Polaroid is an established brand for LCD TVs, digital cameras, digital photo frames, and more, strengthening its global position as a leading brand for consumer electronics. Polaroid® is a registered trademark of PLR IP Holdings, LLC.

About The Breast Cancer Research Foundation®

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2009, nearly $29 million will be awarded to more than 170 scientists across the United States, Europe and in Australia, Canada, Latin America and the Middle East. BCRF perseveres in directing at least 85 cents of every dollar raised directly to research. And for the eighth consecutive year, BCRF received Charity Navigator's highest rating, four stars, thus outperforming over 99.8% of the 5,400 evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org.

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