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Polaroid(R) and The Breast Cancer Research Foundation(R) Print Pink
Date:9/30/2009

MINNEAPOLIS, Sept. 30 /PRNewswire/ -- Polaroid® announces a Polaroid PoGo(TM) Instant Mobile Printer in pink to support National Breast Cancer Awareness Month beginning October 1st. A donation of $10 from each printer sold on Polaroid.com will be donated to The Breast Cancer Research Foundation (BCRF).

The 2009 Picture a World Without Breast Cancer campaign marks the third year Polaroid has partnered with BCRF to create awareness for the important cause. To date nearly $300,000 has been raised through the sale of a line of pink digital cameras previously offered. This year's pink Polaroid PoGo Instant Mobile Printer provides consumers with a fun way to instantly print and share their favorite photos while supporting a worthwhile cause. The Instant Mobile Printer produces 2"x3" full-color photos sent wirelessly from a cell phone or from a digital camera via USB.

"We remain committed to fighting breast cancer through the efforts of BCRF," says Lorrie Parent, Director of Marketing and Brand Management, Polaroid. "Our involvement in this cause allows us the opportunity to honor our partners and customers by giving back in a very meaningful and tangible way."

In addition, Polaroid will promote breast cancer awareness at the NASCAR Banking 500 race in Charlotte, North Carolina, Saturday, October 16. As proud sponsor of Earnhardt Ganassi Racing with Felix Sabates, Polaroid volunteers will be at-track demonstrating the pink Instant Mobile Printer to race fans throughout the weekend. In addition, a special auction will be conducted for a Polaroid fire suit, worn and autographed by driver Juan Pablo Montoya, with 100% of proceeds donated to BCRF.

This year, each pink printer will include on-package promotion of BCRF to broaden awareness for breast cancer. The pink Instant Mobile Printer will sell for $49.99 on w
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SOURCE Polaroid
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