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Polar to Feature Live Tour de France Race Data
Date:7/2/2008

Micro-Site, also Featured on Bicycling.com, Will Enable Sports Fans to Track Performance and Position Data From Various Pro Teams During Each Tour

Stage
LAKE SUCCESS, N.Y., July 2 /PRNewswire/ --

WHO: Polar Electro, the leader in heart rate monitoring and fitness

assessment technology

WHAT: Micro-site with real-time performance and positioning data from

various pro cyclists during every stage of the Tour de France.

Each day, top riders from Polar-sponsored teams are selected

and tracked through the entire stage. Bicycling.com, the

leading cycling Web site, will also feature the Polar live race

data. It's a great way to add depth and cool information to any

Tour coverage.

Displayed information will include:

- Heart rate, speed, cadence, power (wattage), altitude,

and L-R pedaling balance

- Live positioning, via Google Maps

HOW: Polar's telemetry (live data) technology & Polar cycling

computers (C600 w/Power, CS600 and CS400)

WHEN: July 5 - July 27th, during live coverage of all Tour de France

stages

LIVE DATA

WEB SITE: http://livedata.polar.fi/extra (site to go live at start of

race, Sat. July 5th)

ALSO AT: http://www.bicycling.com as part of their Tour de France coverage

IDEAS FOR - Link directly to the Polar site or suggest the link as part

MEDIA: of your Tour coverage

- Live blog each Tour stage, including the latest rider data

from Polar

- Analyze & compare rider data as part of your post-stage

coverage

- Review a Polar cycling computer, comparing your data to the

pros!

- Polar cycling products:

http://polarusa.com/consumer/cycling/products.asp

- Speak with Polar about how the live race data is made

possible (contact info below)

About Polar

Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. The company is dedicated to improving people's health and well-being by providing leading technology and program solutions that deliver valuable feedback to help users gain a better understanding of their bodies and their overall fitness level. Today Polar heart rate monitors are the number one choice among consumers worldwide, helping athletes and exercisers "listen" to their bodies and manage physical activity properly. Polar is also the worldwide leader in fitness assessment technology. Polar suites of fitness technology are used by fitness facilities, athletic teams, medical facilities, and thousands of physical education programs around the country. For more information on Polar products and programs, visit http://www.polarusa.com.

Contact:

Jasmine Lyons Roberto Lebron

CooperKatz for Polar CooperKatz for Polar

Office: (917) 595-3046 Office: (917) 595-3035

jlyons@cooperkatz.com rlebron@cooperkatz.com


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SOURCE Polar
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