Polar and NESTA Partner to Offer a New First in Personal Training Cer... ( Newly Developed Programs Integrate ...)

Polar and NESTA Partner to Offer a New First in Personal Training Certification

Date:3/3/2008

Newly Developed Programs Integrate Polar Cardio Education and Heart Rate Monitors to Help Club Owners, Trainers, and Members Achieve Greater Results

LAKE SUCCESS, N.Y., March 3 /PRNewswire/ -- Polar, the leader in heart rate monitoring and fitness assessment technology, today announced a partnership with the National Exercise & Sports Trainers Association (NESTA), to create an enhanced personal training certification, integrating cardiovascular education and heart rate monitor technology into NESTA's Personal Fitness Trainer 2.0 certification program.

This progressive step forward for personal trainers and health clubs marks the first time cardio-specific training will be combined with heart rate monitor education and offered to personal trainers as part of their certification process. The partnership comes at a key time when cardio-based workouts at the gym have never been more popular, and club owners are anxious to provide a more effective gym experience that helps members reach their goals. Personal trainers now have an advanced certification option to keep up with their client's expectations.

"Cardiovascular and resistance training programs are an extremely important part of the health club experience, and we know that trainers and club owners are anxious to see more success and greater results with their clientele," said Jesse Harper, Polar Director of Sales, Health Clubs. "By integrating Polar heart rate monitoring education and technology with NESTA's comprehensive certification programs, trainers and club owners now have an effective way to plan, measure and assess a club member's efforts. This intelligent approach to fitness and weight loss will improve member results, boost retention, and increase club revenues."

Beginning in March 2008, Polar cardiovascular education and heart rate monitor training and technology will be incorporated into NESTA's Personal Fitness Trainer (PFT) 2.0 certification program and personal study
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