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Polar Partners with Podfitness.com to Combine MP3 Play Lists and Heart Rate Training
Date:10/8/2007

perfect tempo for every workout."

According to new research published in the IDEA Fitness Journal (September 2007), music can actually make exercise more effective and enjoyable by acting as an incentive. More specifically, self-selected music serves as a motivator, increases efficiency and raises psychological stimulation during exercise.

About Polar

Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. The company is dedicated to improving people's health and well-being by providing leading technology and program solutions that deliver valuable feedback to help users gain a better understanding of their bodies and their overall fitness level. Today Polar heart rate monitors are the number one choice among consumers worldwide, helping athletes and exercisers "listen" to their bodies and manage physical activity properly. Polar is also the worldwide leader in fitness assessment technology. Polar suites of fitness technology are used by fitness facilities, athletic teams, medical facilities, and thousands of physical education programs around the country. For more information on Polar products and programs, visit http://www.polarusa.com.

About Podfitness.com

Podfitness.com is based in Sandy, Utah and has developed a breakthrough fitness and weight loss tool that combines customized, inspiring workouts from the world's elite trainers with a person's music to deliver a personalized fitness or weight loss solution to any MP3 player. Podfitness.com brings together everything people need to lose weight, including a workout plan designed for them; motivation and encouragement from an elite personal trainer; and the power of their own music. For more information about Podfitness.com, visit http://www.podfitness.com or call
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SOURCE Polar
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